Creating content is an art. Making the audience consume it is another ballgame. When you are in the field of advertising, these arts collide and we need to master a new kind of art, every single day. Ever since digital marketing has made its mark in the industry, content marketing has taken a new avatar to evangelize its conceptualization and development methodologies. In this article, we would talk about how this content marketing model can help the advertising industry generate potential leads and prospects, along with deploying strategies that generate real, organic traffic. Let’s dive deep into some jargon and explore their purpose, shall we?
Is Content that crucial?
Well, your smartphone says it all. There’s a reason your phone is prefixed with the term ‘smart’. The need to raise organic traffic for the brands has resulted in increased customer engagements and creating unique content that’s relatable to the customers on a personal level.
Whether you are an individual or a businessperson, your network is aware of your likes and dislikes, thanks to the growing content marketing models and tools used by marketers. Here’s one such model that ensures the customer journey with your brand is seamless and without any interruptions.
Taking the Customer through Hub & Spoke’s Way
When it comes to customers, it is a well-written fact that there has to be a roadmap to publishing content. It is very crucial for any marketer to chalk out a strategy, plan of action that would allow the brand to look ahead and plan its SEO accordingly. From an SEO standpoint, this model is quite perfect, but what is Hub & Spoke Content Marketing model actually?
Imagine a wheel with a hub & spokes. They are both useless without one another because the wheel cannot run without them working together. Now, the wheel is your brand, the hub is the high-volume content that comprises targeted keywords, and the spokes are those low-volume content that requires a longer explanation or description which are still beneficial from SEO’s perspective. So, when a customer consumes content, here’s how the process actually happens.
The process is similar to the AIDA model (Attention, Interest, Desire, Action) wherein the hub triggers the consideration in the customers while the spoke supports the hub with secondary content such as blogs, emails, videos, posts, etc. through creating awareness, advocating about the brand and persuading the customers to make a decision.
Basically, Hub & Spoke model is aimed, not to increase the rankings of the keywords around the spokes, but also to increase the rankings of the hub topics.
SEO’s Saviour
The reason this model is so popular amongst the SEO fraternity is that it takes a lot of resources in terms of manpower, time and effort to get it all right. Also, the reason it is loved so much is that it equips the SEO team with authority around a particular topic with relevant content, it increases the overall keyword ranking and generates genuine, organic traffic and leads. So, when the content team follows the Hub & Spoke Content Marketing model, they are game!
At 3 Dots Design Pvt. Ltd., we believe that every content that we have developed so far, has in one way or the other, ticked all the right boxes in the Content Marketing Department. Being one of the best digital advertising agencies in Pune, our digital team is equipped with the best tools to ensure that our content generates the best results for our clients. If you wish to know more about who we are or what we do, please visit www.3dotsdesign.in or get in touch with us at contact@3dotsdesign.in