Artificial Intelligence has started to become a common technology these days and it’s making us feel like we’re in the future already. All those movies we watched as kids are slowly turning out to be a reality today. One such revolution we’ve witnessed lately is in conversational technology and the buzzword for it is – ChatGPT. This article will talk at length about what it actually is and what impact it is meant to have on the marketing industry.
ChatGPT 101
In simple terms, ChatGPT is short for Chatbot (Generative Pre-training Transformer) – not the kind of Transformer that we see on the roads in the movies that assemble to destroy humankind. This is a language generation model chatbot developed by OpenAI and is designed to mimic the natural conversational style with users and generate responses that resemble human responses.
ChatGPT isn’t the first
The evolution of chatbots dates back to the 1960s when an MIT Professor first created a chatbot named ELIZA. The core of this chatbot was pattern matching and substitution methodology that was used to ape human conversation. Later, in the 1990s, MS-DOS created Dr. Sbaitso which was a nascent endeavor to integrate AI into a chatbot. The program emulated traits of a psychologist to converse with the users. ALICE was yet another chatbot in that decade that was inspired by ELIZA.
Cut to – The Millennium Year! ActiveBuddy developed a chatbot named Smarterchild and it was made available to the users of AOL, MSN and Yahoo! It became an instant hit with over 30 million users. Roughly after a decade in 2010, we witnessed the birth of Siri developed by Apple for iOS. Siri was an intelligent Personal Assistant (PA) and a learning navigator that used natural language UI that laid the foundation for the future. Google Assistant was next, followed by Microsoft’s Cortana and Amazon’s Alexa!
Next-level Conversational Marketing
ChatGPT has eventually become a revolutionary conversational marketing tool that’s used by brands and advertisers these days. That’s one of the key features of ChatGPT – its ability to read the context of a conversation and generate appropriate responses. For instance, if a user asks about the weather, ChatGPT reads the weather forecasts of the location that the user mentions and generates a response that the user intends to hear. ChatGPT did go through a teething period where it encountered a series of errors, but thanks to Artificial Intelligence (AI) and Machine Learning (ML), the chatbot has become more refined which is better than the previous versions.
ChatGPT has eventually become a marketer’s BFF with its ability to take the conversation with the customer farther by handling follow-up questions which also admits to its mistakes, counters incorrect assumptions and blocks inappropriate requests. Technology is more like a double-edged sword. On one side, it can be an exceptional AI tool for marketing, but it also has the potential to replace the human workforce and lead to mass layoffs. Content creators are basically under the radar for creating content using ChatGPT and their credibility will surely be questioned in the future.
P.S. This article is written by an actual human content writer and is not AI-generated!
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