Contents:
- Introduction
- Voice Search Optimization
- Content marketing
- Programmatic Advertising
- AI and Marketing
- Conclusion
Introduction
2024 is just around the corner. It’s time to start planning your goals, targets and strategies for the coming year. In this series of blogs, we’ll be covering a few key trends to explore in 2024 for the growth of your brand.
In the first part, let’s discuss the latest digital marketing trends for the coming year.
Digital marketing trends and strategies are continually evolving, and before you realise, there’s a new marketing trend that’s ruling the world. Here’s our take on what’s to come and build it into your strategy for digital marketing in 2024.
Voice Search Optimization
With the rise of Google Assistant, Siri and Alexa in the past few years, voice search became a popular and easy way to search.
A study shows that 55% of teenagers use voice search daily. Google has stated that its voice search has a 95% accuracy rate for search results. People’s acceptance of voice-controlled devices, and the simplicity of use of voice search has made it the new way of conducting search.
Search engine optimization (SEO) has now given way to voice search, which is poised to gain traction in the coming years. Using voice search SEO, leverage your band or small business’s existing and new website content for voice search. This will help you earn the featured snippet or position zero spot in Google search results for your brand.
Content marketing
Content marketing is handy for businesses that focus on reaching, engaging, and connecting with their consumers via content. This content can be in the form of reels or videos, blog posts, infographics, and other information that provides value to readers.
Take us for example. We are an advertising and Digital Marketing company in Pune. We make and write content about digital marketing trends, insights on advertising in the traditional realm, and how to help your brand grow.
The overall goal of content marketing strategy is to provide valuable information to your target audience, generate conversions and increase traffic to your brand page.
From a technical standpoint, content marketing in digital marketing also involves optimizing your content for search engines to improve your visibility in search results.
Content marketing is a smart digital marketing strategy to use to connect with the audiences throughout the buying funnel, as well as double website conversion rates.
Programmatic Advertising
Programmatic advertising has been a buzzword in the industry for quite some time now, but in 2024, it will be at the forefront of digital advertising strategies. It leverages the use of AI and machine learning algorithms rather than human intervention to automate real-time bidding of ad space.
Advertisers can more precisely target their intended consumers by using AI-assisted programmatic advertising.
Higher conversion rates and cheaper client acquisition costs are both benefits of automation. Ads can be bought and sold on a case-by-case basis with real-time bidding, enabling more precise and quick targeting.
AI and Marketing
Artificial Intelligence or AI driven content creation has been causing quite a stir recently. Many speculate that it will soon rule all aspects of human existence.
Artificial Intelligence (AI) is the foundation of a lot of stuff we consume on social media, and is designed to keep us engaged for longer periods on the platforms. Digital marketers have a fantastic opportunity to leverage this tech and grow their business with AI.
AI’s impact on digital advertising is set to intensify in 2024, particularly for marketing automation. AI-powered marketing automation systems will enable brands to deliver personalised and targeted content at a large scale. The use of AI Chatbot can help users get their questions answered on any number of apps or websites at once. When analysing a large amount of data, AI programs help to discover patterns that perform best in the field or topic of study.
Conclusion
The landscape of digital advertising in 2024 promises to be dynamic. Enhanced precision, personalization, and respect for user intent, all driven by technological innovations, will be the force to swear by in the years to come.
At 3 Dots Design, we embrace the latest technologies and navigate the evolving landscape with transparency and ethical considerations to stand out in the competitive digital marketplace. This has cemented our stand as one of the best Digital marketing agency in Pune. To know more about our operations and the work we do, visit 3dotsdesign.in