3 Dots Design Pvt. Ltd. | Blog
  • Home
  • Blogs
  • Portfolio
  • Contact us

Recent Posts

  • Rich Media: The Quintessential Marketing Ingredient – Part 2
  • Rich Media: The Quintessential Marketing Ingredient – Part 1
  • Balancing ‘Work-Life’ – Women’s Constant Challenge!
  • Quirky is the New Normal-The Creative Shift in Advertising!
  • Modern Advertising in Traditional India: Navigating Cultural Sensitivities

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • January 2019
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
Advertising Agencies , Advertising Agency , Advertising Trivia , Branding , Design & Marketing , Digital Marketing , Facebook Ad , Healthcare Branding , Real Estate Marketing , Restaurant Branding

Target Acquired: Acquisition Marketing, explained!

by 3dots-blog November 4, 2021

How often have your parents tried to make us a part of their values and culture set and have failed miserably? How often have we, as a millennial generation, tried to acculturate them to binge-watching series that we love so much and our efforts have gone in vain? Well, if persuading was that easy, there wouldn’t have been a distinctive segment in the marketing industry dedicated to study the complexities of “Customer Acquisition”. This article would introduce this unique concept and how it’s done so that the companies don’t just give up on generations that are resistant to change.

Customer Acquisition 101

For the uninitiated, customer acquisition can be defined as the process of bringing in new clients and customers to your business. The process involves a series of systematic, pragmatic and viable strategies that keep evolving with the changing times.

Imagine, the earlier ways to advertise (we’re talking about historic, primitive ways) was through drums and fanfares, but now, it can simply be done by making them click a button on their smartphones. But, why do companies need to acquire customers? Duh! You don’t even need a calculator or a computer to figure this out. Nowadays, brands do not need customers to simply buy their products or services. They are more interested to make customers a part of their brand story. Why? It helps them build trust, and moreover, the companies establish a sense of inclusivity in the minds of the customers which will eventually help them boost the sales. That’s ultimately the end-result of any endeavor the companies undertake.

How is it done exactly?

Customer Acquisition might simply seem like the “Art of Persuasion”, but there’s more this concept than meets the eye. The acquisition channels through which new customers are acquired are these platforms, methods and strategies. The methods can be classified into various types like paid or free, inbound or outbound and so on.

Here are some of the most commonly used platforms to acquire new customers:

Content Marketing: Be it for ICC T20 World Cup 2021 event-driven content that floods your newsfeed on social media or the “Squid Game” content that’s doing the rounds on the internet, Content Marketing surely plays a significant role to introduce new fans, new customers to new platforms for new and unknown brands.

Video Marketing: Customers are getting bored of static content that’s becoming a blind spot already. Dynamic content like video and GIF are grabbing more eyeballs and bringing new customers to your store.

Social Media: It goes without saying that social media is the most dominant player in influencing new business emerge and acquire new customers by targeting customers on a personalized level.

With nearly 3.8 billion people using social media, posting ‘organic’ content on such platforms might seem like addressing an audience in a colossal stadium. That’s why ‘paid’ content on social media helps your business acquire more ‘targeted’ audience that matter to you and they will be your loyal followers.

Search Marketing: While social media can resemble a coin wherein: Heads – it’s organic, and Tails – it’s paid, search marketing is more like a looking glass where whatever you are looking for is shown upfront, right in front of your eyes. That’s what Search Engine Optimization (SEO) and Search Engine Results Page (SERP) do. You would hardly click on ‘Page 2’ of Google search, or you might not even look at the third option on the first page.

Email Marketing: When you have finally found what you are looking for, the brands continue their efforts to retain their existing customers and emails are the ideal way to keep in touch with them because no customers like to be spammed. Though even emails end up in spams, making them feel more personalized is the job of the marketer and the advertising agency.

At 3 Dots Design Pvt. Ltd., when we talk about getting new businesses and new clients, our work does that for us instead of us going out there full guns ablaze to search them. It has been a record that without making a single presentation, 3 Dots Design has acquired two big shots in the industry (without negotiations) and that’s why we’ve righteously earned the title of being one of the best advertising agencies in Pune. If you think we need to go ahead and make that pitch presentation for you, drop a mail to us at contact@3dotsdesign.in. Make sure you have a pen handy because you might end up signing the contract even before we finish the presentation.

Share
Tweet
Share
0 Shares

3 Dots DesignAcquisition MarketingAd AgencyadvertisingAdvertising AgencyAgency LifeAV ProductionBest Advertising AgencyBest digital marketing agencyBrand LogosBrand Logos with Statutory WarningsBRANDINGBranding AgencyContent MarketingCreative Advertising Agencycreative agencyCustomer AcquisitionDesign FirmDigital MarketingEmail MarketingmarketingMarketing AgencyPRINT MEDIAPunePune Advertising AgencySearch MarketingSocial MediaSocial Media MarketingStrategy PlanningTop Advertising AgencyVideo Marketing

  • Previous Speak Up: Word of Mouth Marketing still works?1 year ago
  • Next Taking ‘Indian’ Stock of the ‘Images’ situation!1 year ago

Quick Links

  • Work
    • Paranjape
    • Jehangir Hospital
    • Life 360
    • 7 Plumeria Drive
    • TMR Group
  • Solutions
    • Print Media advertising
    • Brand Strategy & Planning
    • Digital Marketing
    • Events & Exhibitions
    • Media Planning
    • AV Production
  • About

Categories

All Rights Reserved © 2021 3 Dots Design Pvt. Ltd.