On smartphones, smart speakers, smart TVs, and even on your personal computers, the way of conducting web searches is changing everywhere. More and more users are using a virtual assistant to look up things, as it is faster, more convenient, and easier to do than typing in a query.
Voice search will redefine the way marketers think about creating content for SEO in the coming years. As voice assistants, speech recognition, and AI technology continue to advance, it has become important for marketers to optimise web content according to voice search optimization (VSO) algorithms. In our last blog, we discussed the need for voice search optimization and the benefits of VSO. Click here to give it a read.
In this blog, learn more about how to optimize website for voice search, so that your brand gets an earlier jumpstart.
- Make Use of Conversational Language & Long-Tail Keywords
- Make Local SEO a Priority
- Build FAQ Pages for Common Queries
- Make your Content Multilingual
- Wrapping Up
Make Use of Conversational Language & Long-Tail Keywords
When people type their queries into a search engine, they usually use clipped phrases with short-tail keywords like breakfast buffet restaurants near me or advertising agencies in Pune. However, when people use voice search to find information they use more conversational phrases with long-tail keywords like “Where is the nearest supermarket?” or “Give me a list of ad agencies near me.”
Using natural conversational language in your content will help your site rank higher on search engine results pages for voice search. One way to do so is by writing your website very similar to how humans talk.
Use filler words like the, for, a, in, I, find, help, etc. to help your content match the phrases used in voice searches and commands. While these words may seem redundant for traditional searches and SEO, they go a long way to optimize content for voice queries.
Make Local SEO a Priority
When someone conducts a voice search on their smartphone, there’s a good chance they’re on the go and looking for something nearby. Something like the nearest salon or hospital, the nearest shoe store or showroom.
Therefore, one of the simplest ways to optimize for voice search is by building on your local brand presence. Local SEO targets potential customers in nearby areas who are more likely to buy your services and is also one of the best ways to optimize for voice search with higher conversion rates from targeted queries.
Your Google Business Profile listing is the most significant component here, which will help your brand appear at the top positions when users conduct local searches.
Make sure to fill out your listings completely, including your business’ hours, the entire address and its Google pin, contact information, as well as any keywords that combine hyper local information with the context of your business. For e.g., “Best Physiotherapist in Shivaji Nagar”. The more information you provide on these listings, the more likely your business gets increased organic traffic from voice assistant.
Build FAQ Pages for Common Queries
By now you may already know that having an FAQ page on your site is great for your SEO. It’s absolutely true. SEO experts advise creating content pages which have ready answers to the questions users may pose. Keep the answers detailed, but not too long; users prefer quick answers. Also, voice search answers tend to be on the shorter side.
Consumers usually search for information using the 5Ws and H “who, what, when, where, why and how.” Therefore, the questions on your FAQ page should also begin with those words. Follow up on the conversational tone mentioned above and keep your answers concise.
Additionally, make sure the FAQ page can be easily located on the website to improve website visibility with voice search and make it clear what people should do if they have questions after reading your answers.
Make your Content Multilingual
If your brand has a diverse pool of visitors, who come from varied linguistic backgrounds, your content needs to be understood and accessible to all. For voice search optimization, the quality of your content’s translation needs to be very accurate. Get a native speaker to translate and proofread your copy and content. This will ensure that when voice assistants read your content, your brand sounds like a trusted, authoritative source and you stand out in voice search results.
Wrapping Up
Voice search is no longer a concern for the “near future” of SEO. It’s already here, and now a contest begins among brands to see who can master it best. By following the tips above, your brand will have a good standing with search engines, and help you capture more voice search traffic. These steps will benefit your site’s overall SEO while further expanding your brand’s reach.
At 3 Dots Design, we have a team of SEO specialists at your disposal. Their support, expertise and tools will help you optimize your voice search campaign and bring your expansion plans to fruition. Want to know how we can help you grow? Visit www.3dotsdesign.in/Digital-Marketing-Agency or contact us on www.3dotsdesign.in