- Introduction
- What is voice search optimization?
- Why optimize for voice search?
- Why voice search matters for local businesses?
- Conclusion
Introduction
A couple of years ago, the idea of asking robots for assistance on a daily basis seemed straight outta sci-fi. Today, we have no inhibitions asking Alexa to switch off the fans or Siri for food outlet recommendations. With the rise of voice assistants like Google Assistant, Siri and Alexa in the past few years, voice search has no doubt became a popular and easy way to search.
But there’s a catch. A typical voice search isn’t the same as a text search on Google. When we talk to our devices, we phrase our queries just the way we talk in real life. This means that SEO experts and digital marketers need to adapt to this trend to capture this growing group of searchers. In this series of two blogs, let’s understand the why optimising for voice search is important and how to do it. Let’s start by answering the why first.
What is voice search optimization?
Voice search optimization is the process of optimizing your webpages to appear in voice searches. When you optimize for voice search, you optimize for the way people conduct verbal searches. Voice search optimization gives you the chance of having your pages/ content being read out loud by a voice search device.
Why optimize for voice search?
The benefits of optimizing for voice search are many. A study showed that 55% teenagers used voice search daily. Google stated in one of its publications that its voice search has a 95% accuracy rate for search results. However, devices that allow voice search usually list only the top one to three results for a given query. For many queries, you device won’t even read the answer aloud, but rather, will say out what it found on the web which matches your search query.
Voice search presents a critical opportunity for brands to capture organic search traffic, irrespective of the industry they’re in.
Why voice search matters for local businesses?
If you’re a local business, this strategy is even more critical for you. Many users rely on their mobile devices — and voice search — to find the nearest kirana stores, salon, or even restaurants and showrooms. Tapping into voice search gives access to this mass cohort of users who rely on their smartphones and smart speakers for everyday assistance.
Targeting voice search will also help your website’s overall SEO and ranking. It will reflect in positive outcomes like increased traffic, improved user experience, and better
local SEO. Besides, the process of using your voice to receive results feels more appealing and personalized, and might help your brand earn the featured snippet or position zero spot in Google search results.
Conclusion
Voice search optimization is one of the newest digital marketing strategies for companies to adopt if they wish to stay ahead of the SEO curve. Making your website suitable for voice search will be an important step for the coming year, taking into account its many development drivers. In 2024, brands should actively work to capture this important segment, especially if they’re a local business working on their website and foot traffic.
Now that you’ve read about why voice search is the next big thing, let’s delve into understanding how to optimize for voice searches in the next blog. And if you’re overwhelmed by idea of having to handle it all for your brand, rest your worries here. At 3 Dots Design, our team of SEO specialists will help you optimize your voice search campaign and drive more valuable leads for your company.
Want to know how we can help you grow? Visit https://www.3dotsdesign.in/Digital/ or contact us on https://www.3dotsdesign.in/