Quick Response (QR) Codes have been around for more than two decades now. But only recently have they emerged as a popular marketing tool. They were widely adopted by people today and are present everywhere, right from payment portals to restaurant tables. QR code trends are also on your product packaging, billboards, and social media feeds, where they give out information to the people.
But the power of QR codes goes far beyond just information delivery. These versatile little squares have the key to unearthing a treasure trove of opportunities in marketing whose power you can use to change your brand dynamics. Let’s explore them further in this blog post.
Quick and Convenient
QR codes are quick, convenient and give frictionless access to digital content. Gone are the days when a user would conduct several clicks, type-ins, and page redirects to unlock desired content. QR codes have compressed this entire process into a single step that provides users instant content through a simple code scan.
The sheer speed of this process has been influential in driving an influx of traffic to brand sites, which have incorporated the power of QR in their content.
Interactive
The widespread use of QR Codes has increased consumer familiarity and comfort with the technology. As a result, marketers are now rushing to make the best use of it and establish a direct connection with their customers. They are using QR on traditional print media such as brochures, catalogues and postcards.
Incorporating QR codes on product packaging and labels, as a means of providing product demos or detailed information about the product, its ingredients and user reviews has been a game changer for brands. It has especially come in handy in this era where a user’s attention span has reduced to just a few seconds.
When you add a QR code for your audience to learn more about a topic or make a purchase, it gives them an enhanced and quick way to interact and engage with your business. At the same time, it saves brands the hassle of giving all the information on packaging and keeping a minimal design. This has further opened portals of tracking engagement with QR codes.
Use for data capture and tracking
Data is the new oil. And for marketers, customer data is akin to liquid gold. In the wake of Google’s decision to get rid of third-party cookies, QR codes offer marketers a unique opportunity to get customer data without resorting to sketchy third-party data sources. It gives them the power to build and refine their personas, identify trends, and tailor campaigns to hit the bullseye.
Beyond data gathering, marketers can also gain by measuring campaign success with QR codes. They can gain invaluable insights on how their campaigns performed by monitoring the number of QR code scans, click-through rates, and subsequent customer action, while working on increasing brand awareness with QR codes.
The power of QR Codes in marketing is limitless and businesses must leverage this technology to provide the best possible customer experience, as they work to achieve their marketing goals.
At 3 Dots Design, our team of specialists integrate the best of tech and marketing for successful campaigns. Their support, expertise and tools will help you optimize your growth and leverage tech to bring your marketing goals to fruition. Want to know how we can help you grow? Visit www.3dotsdesign.in/Digital or contact us on www.3dotsdesign.in