The ad industry is an ever-changing world. It’s like running into the 9 ¾ platform to catch the Hogwarts Express in the real world and still entering that magical paradise somehow. That’s how marketers and advertisers and moving from one media to another to keep themselves up to date. Well, having said that, digital is the future (rather the present) of advertising and rich media is how we augment the customer experience. This article would talk in detail about how we go about the whole concept of Rich Media.
Rich Media 101
For the uninitiated, if you see any videos, listen to audio ads on the radio, Spotify or other sites, or any other form of ads specifically designed to encourage user interaction, those forms of digital advertising are known as “Rich Media”. It includes all these interactive elements and more that would be invented in the future (hopefully).
We might be late in catching the train of inventions in interactive communications, but with AI taking the driver’s seat in today’s time, we believe we’re on track. ChatGPT seems to be the buzzword for all advertisers, marketers and businesspeople alike.
Fun Fact: The global digital ad spend for this year is estimated to be $681.39 billion. The projection is expected to reach $876.1 billion, courtesy – of rich media.
Rich media is indeed a dynamic way of advertising that plays a vital role in catching the customers’ attention.
Traditional vs. Rich: Which is which?
If we take a look at the traditional way of advertising, the anatomy of that ad had simple elements – the text, an image or illustration, in the case of a video – text, images, animations, graphic elements, or actual video shoots. That was it.
Coming to rich media is a mix of everything and does not follow a mutually exclusive route. Rich media has the flexibility to determine the level of complexity in which the advertiser wishes to engage with the customers. Now, getting deeper into rich media formats, we can identify them into – Banner ads, interstitial ads, pushdown ads, multi-directional expanding ads and lightbox ads. Every type of ad has a set of special features why that are used.
Banner Ads
- Cost per impression: Medium to high
- Loading time: Low
Interstitial Ads
- Cost per impression: Medium to high
- Visibility: High
Pushdown Ads
- Cost per impression: High
- Visibility: High
- Loading time: High
Multi-directional Expanding Ads
- Cost per impression: High
- Visibility: High
Lightbox Ads
- Cost per impression: High
- Visibility: High
In the next series, we would talk in detail about why the rich media ads play an important role in today’s advertising world. Stay tuned for more content and if you wish to know more about us, please visit www.3dotsdesign.in or get in touch with us at contact@3dotsdesign.in