One of the biggest challenges facing marketers today is to get their content in front of the eyes of their target group. With content and information literally at their fingertips, buyers have become increasingly aware and do much of their research online before buying a product. It has become imperative for advertisers to ensure that their products and brand get maximum visibility to result in proportionate sales.
Marketing professionals and advertisers today are looking for new, innovative ways to lure customers into trying out their products and services. Rich media is an ideal solution for such organisations, who are on the constant lookout for smart options to reach their potential buyers.
In our last blog, we discussed in depth the rise of rich media and how advertisers use it to augment the customer experience. Let’s now understand why rich media ads are important!
Increased audience eyeballs
What sets rich media ads apart from the rest is that they demand attention from your users. Rich media ads are still relatively new and hence prompt the customers to take close notice of the ad the moment it appears on the screen.
Enhanced recall value
A large segment of our audience also prefers to digest content visually. Rich media across its varied forms enhances information absorption and recall in your audience more easily.
This recall value is especially important in this time and age when the average attention span of a user has decreased to just 8.25 seconds.
Increased Engagement of Users
Apart from the above-mentioned benefits, rich media ads also empower us to increase the user engagement of our ads.
These ads present a better opportunity for us advertisers to target users and empower them to take desired and valuable actions.
As advertisers, we all know the importance of adding visuals and media to our content. Integrating high-quality visual assets like videos, imagery, and graphics has proven to reduce the click barriers of ads, and add a sense of familiarity and trust to ad assets.
Create An Overall Enhanced User Experience
Most consumers today are experiencing ad fatigue, especially mobile users who are overall annoyed with ads disrupting their overall user experience on platforms.
Rich media ads can help combat this fatigue and a syndrome called ‘banner blindness ‘ by providing a more interesting experience that users can engage with. Engaging ad content fuels excitement for the audience and in turn for your brand.
Using rich media in advertising campaigns uplifts user experience, and drives business gains. And let’s be honest, we all wish for ads and content to influence our audiences and impact them, and not prompt them to leave a site as soon as they visit it right?
At 3 Dots Design, we make use of the best marketing practices for the success of your brand. To know more about who we are or what we do, please visit www.3dotsdesign.in or get in touch with us at contact@3dotsdesign.in