marketing Archives - Page 3 of 11 - 3 Dots Design Pvt. Ltd.

Selling a product on its mere characteristics and face value today has become next to impossible. To market your services and building your brand image and reputation has become pivotal for the health of your business. And one of the best ways to do so is by prioritising and working on the overall Customer Experience […]

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Advertising and marketing is not an easy sector to do business in, no matter where in the world you are. Brands today find it especially hard to devise a message that reaches the audience as it is, without any underlying derivations of the message, or hurting the sentiments of the people. Today’s world, no doubt, […]

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The ad industry is an ever-changing world. It’s like running into the 9 ¾ platform to catch the Hogwarts Express in the real world and still entering that magical paradise somehow. That’s how marketers and advertisers and moving from one media to another to keep themselves up to date. Well, having said that, digital is […]

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Whenever International Women’s Day approaches, the Indian media showers loads and loads of praises through press ads, TV commercials, video content, etc. on how they have made the world a better place. Well, some of them speak the truth, and some exaggerate, just for the sake of enhancing brand visibility which might backfire in many […]

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Let’s start it off like this. Can you recall some of the best advertisements from the last few years? Cred, Zomato, Swiggy’s Space campaign, Dunzo’s take on Geet from Jab We Met, Cult fitness, etc. What’s the one thing common in all of these? They were all quirky in their own way. And that’s probably […]

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India is a country steeped in tradition and culture, with a rich history that spans thousands of years. Despite this, the country has rapidly embraced modern technology and advertising methods, leading to a fascinating intersection between old and new. In our previous articles, we saw how advertising is still ingrained in our DNA and traditions […]

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Nirma… washing powder Nirma. Doodh si safedi, Nirma se aayi, Rangeen kapda bhi Khil khil jae…. Sabki Pasand Nirma! Sang it? Well so did we! Nirma, Vicco Turmeric, Vicks, Humara Bajaj, MDH, Badhshah, Aaya naya Ujala, Zandu Balm and Dermi Cool… the list goes on. The 90s did it the best. It wasn’t just Bollywood […]

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Advertisements and advertising have undergone massive changes, especially when it comes to the traditional landscape of television. From Lijjat Papad’s bunny to the Hutch Pug and Vodafone Zoozoos. And from FMGCs to fin-tech players and even food delivery apps. There has been a big change in ‘what’ was being advertised and ‘how’ it was advertised. […]

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Artificial Intelligence has started to become a common technology these days and it’s making us feel like we’re in the future already. All those movies we watched as kids are slowly turning out to be a reality today. One such revolution we’ve witnessed lately is in conversational technology and the buzzword for it is – […]

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There isn’t a single day that passes by where we see an advertisement without any celebrity. They have become so omnipresent that every brand uses them for every product and it has gotten them all into the eye of the storms – the CCPA and ASCI storm! Earlier, many celebrities were found to be flouting […]

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Tag: marketing

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Should Brands Address Every Controversy to Stay Relevant?

Rich Media: The Quintessential Marketing Ingredient – Part 1

Balancing ‘Work-Life’ – Women’s Constant Challenge!

Quirky is the New Normal-The Creative Shift in Advertising!

Modern Advertising in Traditional India: Navigating Cultural Sensitivities

DOTTY DISSECTS THE DECLINE (PART 2) Why did the old jingles fade away?

DOTTY DISSECTS THE DECLINE… (Part-1) of long-form storytelling in advertising!

ChatGPT has entered the game!

Rules are Changing in Celebrity Endorsements!