Logic vs Emotion: What sells in advertising?
Be it ‘Maa ke Haath Ka Khaana’ or ‘Darr ke Aage Jeet Hai’, most brands in India use a generous serving of emotions in their ads. Such thought provoking campaigns certainly hit the right hemisphere of the brain generating positive emotions. On the other hand, we have Abhinav Kumar known as the ‘trivago guy’ explaining […]