We admit it. Spotify inspired us heavily and not just that – a lot has happened this year at 3 Dots Design in terms of good work finding its place in the good books of our clients. As we call it a wrap on 2021, we get to look back at all the hard work, all the passion and dedication, all the creativity and strategy that went into crafting some of the best campaigns for new as well as existing clients. This blog is the #SpotifyWrapped version of our most trending and popular advertising campaigns this year.
Throughout the year, Paranjape Schemes has been our only client that’s all about creating the “Buzz”. Right from the beginning of 2021 till the end, 3 Dots Design has put in all their mind & body, heart & soul to bring out the best in every campaign we conceptualized. Here’s a showcase of the most popular campaigns of Paranjape Schemes in 2021.
Working on a mattress brand was a completely new exercise for us. The segment was challenging, but our wings weren’t clipped to go berserk on ideas to make the brand stand out. It was a bit of an uphill battle for the entire team to understand the industry first and then come up with an idea that actually made sense. So, we decided to ‘Sleep over it’, and that’s how we cracked the idea. It proved to be a superhit idea which even the client loved immensely. Here’s a sneak peek of what we did for the client.
Talking about charging up our creativity, we did it quite literally as we signed in an electric scooter brand – EXER ENERGY! We earned the client purely on the basis of our creative strength and that’s the kind of testimony that helps us build each other’s brand.
Before we began to brainstorm on the brand, our entire team visited the site office to know what the brand stands for and everyone in the team had a chance to test ride the e-scooter. It was only after experiencing them firsthand, we arrived at the idea of “The Sleek God” (on the lines of – The Greek God). The idea was to instill the feeling of becoming a superior being by riding the Exer Energy e-scooter. Every communication we crafted in this campaign, had the essence of power & dominance over others. Here’s what we created for the brand.
For brands that have been loyal to us throughout our journey, TMR Group is the perfect example. Just as we reciprocate their trust in us with our creative campaigns, the mutual growth with TMR Group has been quite constant.
This year, one of the most popular campaigns we conceptualized for TMR Group was for their project in Chegunta – Green Meadows. The location was untapped and the potential for progress was huge. What 3 Dots Design did for the plotting project was simple, yet impactful. We coined the term E.C.O. Villa Plots, wherein we highlighted the Ecological aspect, the Connectivity of the location and the Outgrowing potential of this place. Here’s the creative showcase of the campaign we did.
At 3 Dots Design, the year 2021 has been quite an eventful one that has kept us all on our toes. We kicked off the year with some good work, then the second wave pushed us back into lockdown where we worked from home again, and by the time we were back in the office, almost the entire team had taken their first dose. Now that we’re all fully vaccinated and ready to roll into the New Year, Omicron awaits us on the other side. Let’s hope that we beat this one, just like we did the previous one. Happy New Year to all of you and keep those creative thinking CAPS ON!