Social media is now a conventional form of communication. From businesses to influencers, content calendars are becoming an easy way to keep content updated.
A content calendar is a written schedule of when and where to publish the upcoming content. It typically includes promotional posts, partnerships and updates to existing content. Having said that, Content calendars are also a key to content marketers as it helps in staying organized.
As an agency or a freelancer, it becomes essential to prioritize work and here are three reasons that help in understanding how content calendars can be beneficial:
- Content calendars help in ensuring tasks assigned are completed, meaning the necessary tasks can be aligned well.
- It helps in maintaining clarity of work amongst the team and also between clients. A schedule creates a flow of content diverting the unnecessary energy spent.
- A content calendar gives a preview of the upcoming work. This helps the team prioritize better.
Let us now look at the meat of the blog, the steps to keep in mind while creating a content calendar.
Create content pillars:
For businesses, it is essential to have a strong presence in the target audience. To paint a better picture, take Krisp, a chip brand as an example.
Talk about the new flavors that would be introduced, create unique and entertaining posts, curate customer reviews and release offers or discounts for audiences. These can be the brand’s content pillars.
Try not to put all the eggs in the basket. Decide the number of posts to be shared by either checking the insights or the timing at which your competitors post.
Build the content calendar
Finally prepare the table according to the week and days dedicated for the posts. A combination of ideas can work well as it shows a variety in content. This way a month of content is sorted.
At 3 Dots Design, our aim is to create content that helps in building a unique brand identity. We strive to build by creating an approach that matches the requirements of our clients.