Category: Advertising Agencies

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by 3dots-blog February 9, 2023

Nirma… washing powder Nirma. Doodh si safedi, Nirma se aayi, Rangeen kapda bhi Khil khil jae…. Sabki Pasand Nirma! Sang it? Well so did we! Nirma, Vicco Turmeric, Vicks, Humara Bajaj, MDH, Badhshah, Aaya naya Ujala, Zandu Balm and Dermi Cool… the list goes on. The 90s did it the best. It wasn’t just Bollywood […]

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by 3dots-blog February 2, 2023

Advertisements and advertising have undergone massive changes, especially when it comes to the traditional landscape of television. From Lijjat Papad’s bunny to the Hutch Pug and Vodafone Zoozoos. And from FMGCs to fin-tech players and even food delivery apps. There has been a big change in ‘what’ was being advertised and ‘how’ it was advertised. […]

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by 3dots-blog January 25, 2023

Artificial Intelligence has started to become a common technology these days and it’s making us feel like we’re in the future already. All those movies we watched as kids are slowly turning out to be a reality today. One such revolution we’ve witnessed lately is in conversational technology and the buzzword for it is – […]

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by 3dots-blog January 19, 2023

There isn’t a single day that passes by where we see an advertisement without any celebrity. They have become so omnipresent that every brand uses them for every product and it has gotten them all into the eye of the storms – the CCPA and ASCI storm! Earlier, many celebrities were found to be flouting […]

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by 3dots-blog January 12, 2023

If there’s anything that is challenging enough for today’s marketers is talking to Gen Z and making them listen to the story that the brands want to tell. This generation is may seem like the coolest ones on the block, but when it comes to making serious decisions, they are also one of the most […]

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by 3dots-blog January 5, 2023

We have entered 2023 and how! The year has been full of ups and downs across all industries (just as it should be) and content has been in the spotlight most of the time. RRR made it to the Oscars, OTT is still ruling the content-driven entertainment industry and business without content is literally unimaginable. […]

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by 3dots-blog December 29, 2022

Yes, we have our own version of Wrapped and it’s quite a wonderful set. Looking back at all the hard work and creativity we put into our work this year, it is nothing short of an achievement in itself. We have worked across various categories such as retail, healthcare, event management, real estate (obviously) and that is […]

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by 3dots-blog December 22, 2022

The B2B industry, in terms of advertising and communication, has predominantly taken a direct approach rather than a conceptual one for ages. The objective was always clear for the industry and they kept focusing on that. Today, with changing times, there’s a dire need to shift (not drift away) from the traditional approach and give […]

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by 3dots-blog December 15, 2022

Hope you have read the earlier article about the trends you need to look out for in 2023. If not, reading this article would seem like a jump in the multiverse where you are clueless about where and whence the new characters came from. Just to give you all a quick recap, in the recent […]

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by 3dots-blog December 8, 2022

So, we’re not yet done with reels yet, Twitter has a new overlord, the fine line between Instagram and Snapchat is getting blurred and there are new players in the market. One might even theorize that social media has approached its endgame and the world might even believe it to be true. The experts in […]

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Category: Advertising Agencies

DOTTY DISSECTS THE DECLINE (PART 2) Why did the old jingles fade away?

DOTTY DISSECTS THE DECLINE… (Part-1) of long-form storytelling in advertising!

ChatGPT has entered the game!

Rules are Changing in Celebrity Endorsements!

How can Gen Z uplift the Brand Reputation?

The roadmap ahead for content-led commerce in 2023!

2022 Wrapped!

The right time for B2B to focus on Thought Leadership!

Social Media Trends to look out for in 2023 – Part 2

Social Media Trends to look out for in 2023 – Part 1