Category: Advertising Agencies

Advertising Agencies , Branding , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing

#DotsFired 5: Skill Sets Matter More Than The Degree

by 3dots-blog February 11, 2021

Did someone mention – Degree? There was an unending debate regarding the same about some of our politicians before the pandemic put all that noise in the background. Well, we’re not touching that sacrosanct space. We’re here to have a healthy debate. Our newest #DotsFired will pit professional skill sets against getting a professional degree. […]

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Advertising Agencies , Branding , Design & Marketing , Digital Marketing

by 3dots-blog February 4, 2021

This time someone did read between the lines (pun strongly intended). Logo controversies hit a new height with the Myntra brand logo being misinterpreted for all the wrong reasons. Well, here’s a solution to all the brands facing the issue of being misunderstood. Remember the classic cult movie Thank you for smoking? Nick Naylor nailed […]

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Advertising Agencies , Branding , Design & Marketing , Digital Marketing

Greatest minds in advertising

by 3dots-blog January 7, 2021

What used to be drum rolls and fanfare in the yesteryears is now a business that is approximately worth $628 billion globally. There’s a reason why ‘Advertising’ as a business has grown to such an extent. Today’s world has grown unforgiving and competitive, and everyone wants to sell everything they have. But, how did all […]

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Advertising Agencies , Branding , Design & Marketing

Rewind 2020: The year that could have been

by 3dots-blog December 31, 2020

It’s no big surprise that Coronavirus globally won the title of “Party-Pooper of the Year” unanimously. While some businesses had plans to expand and spread their wings, there came the pandemic spreading the deadliest of the virus and shattering all our dreams. We had to wear masks, keep social distance, and sanitize our hands constantly… […]

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Advertising Agencies , Design & Marketing , Digital Marketing

Retail & Advertising: A Unique Bond in Marketing

by 3dots-blog December 17, 2020

SALE – the most clichéd pick-up word that most marketers have been using all this while to allure customers! Our minds trigger a different kind of hormones when we hear the word and our hands automatically start moving towards emptying our wallets. It’s a strange connection, right? Well, the relationship between retail and advertising too […]

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Advertising Agencies , Branding , Design & Marketing , Digital Marketing

Celebrity Endorsements in Advertising

by 3dots-blog December 10, 2020

Celebrity endorsements are a marketing strategy by brands that serve the purpose of advertising a product or service through multiple celebrities. Brands casting celebrities in their endorsements have a different impact on the audiences owing to various factors. Every celebrity carries a different kind of audience as its fan base and to reach them, brands […]

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Advertising Agencies , Design & Marketing , Uncategorized

Award-winning vs. Breadwinning Ideas

by 3dots-blog December 3, 2020

Ideas rule advertising. Ideas that help agencies earn awards, ideas that help fetch rewards. The everyday challenge in advertising has gone far beyond just getting the product known, increasing sales, or having more conversions. For establishing an ever-lasting connect with the ever-evolving consumer, new methods like brand storytelling, usage of technology – VR (virtual reality), […]

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Advertising Agencies , Branding , Startup Agencies

Advertising essentials for startup agencies

by 3dots-blog November 27, 2020

Every year in India, thousands of aspiring businessmen start their own businesses. Being one of the world’s biggest emerging economies, India stands full of such untapped entrepreneurial potential. However, not all startups touch the skies of glory. There are some essentials that must be undertaken before starting up a new agency to ensure that the flight […]

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Advertising Agencies , Branding , Digital Marketing

The changing dynamics of Media

by 3dots-blog November 5, 2020

It’s due to the presence of Media that the world today stands as a ‘global village’. Communicating and connecting at such an ease with someone across continents was never possible before. Where mobiles, laptops, and computers have become a source of information for everyone, other facets of media like print still hold significant importance. With […]

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Category: Advertising Agencies

#DotsFired 5: Skill Sets Matter More Than The Degree

#DotsFired 4: Brand Logos Should Have Statutory Warnings!

Greatest minds in advertising

Rewind 2020: The year that could have been

Watch out for this Square Apple with sharp edges

Retail & Advertising: A Unique Bond in Marketing

Celebrity Endorsements in Advertising

Award-winning vs. Breadwinning Ideas

Advertising essentials for startup agencies

The changing dynamics of Media