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Why Some Brands Own a Place in Our Minds
When someone says Volvo, what comes to mind? Safety. Nike? Sport, performance, motivation. IKEA? Affordable, functional, design-led living. Amul? Dairy, familiarity and an unmistakably Indian voice. You probably didn’t think about their entire product catalogue. You thought of one strong association. That is the power of brand positioning. What Is Brand Positioning? Brand positioning is […]