BRANDING Archives - Page 4 of 8 - 3 Dots Design Pvt. Ltd.

The nightmare has begun for the common man. Firstly, the Russia-Ukraine war impacted things more than just the stock market. Secondly, the Sri Lankan crisis created a crater in our economy with its overall effect reflecting on the rising fuel prices. Now that we thought we can bank on the electric vehicles as an effective […]

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We were about to recover from the economic aftermath that Russia-Ukraine caused to our nation, we are facing yet another catastrophe in two of our neighbouring nations, Sri Lanka & Pakistan. While the former plunged into an economic crisis, the latter is facing political turmoil and there’s a new Prime Minister. We are yet to […]

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The delivery game was getting all nice and cozy in the Indian delivery market, but then Zepto hit them with a mighty uppercut. The moment Zepto stepped into the ring, it ruffled the rest. Zomato was still recovering from its IPO downfall, and then it had to deal with the new delivery deadline. The game […]

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The world has seen the rise of a cosmic range of superheroes in recent years, in the fictitious realm, but, in India, we have quite a lot who have become proclaimed vigilantes, moral police, who fight for causes they think are important. The advertising world, however, has faced flak for obvious reasons – support them, […]

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How excited we were as children when we first saw “Chhota Chetan” in the theatre wearing 3D glasses? Nostalgia still hits us hard when we think of the arrows that flew right at us! Such is the impact of 3D visualization even in today’s time! We’ve moved from two-colored 3D glasses to the fancy ones […]

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There seems to be no end to the battle that’s ongoing between Russia and Ukraine. Support from across the world is pouring in for Ukraine and its people. There are leaders, artists and sportspeople coming in to lend a hand to Ukrainians who are rendered homeless, courtesy of the war. However, nations are taking a […]

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The war between Russia and Ukraine has taken an ugly turn and the whole world is but pondering upon one question – What next? No, there’s nothing about this incidence to celebrate or market about. In fact, the trade relations between Russia and the rest of the world have been terribly hit and it’s alarming. […]

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We’ve been talking a lot these days about the pandemic, its effect on the advertising and the marketing sector and so on. Interactive communication and the use of virtual technology have also gained prominence these days and the future looks quite uncertain when we start looking at the pandemic from a microscopic perspective. So, how […]

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Advertising, these days, has become more of storytelling than simply a way to promote products or services. Sometimes, we get so engrossed or attached to a commercial or an ad that we start humming those tunes even in our sleep or while we are stuck in a traffic jam and our minds wander off into […]

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So, we have landed in the romantic month of the year again and everyone’s talking about love. Here’s another place to look for love – ADVERTISING! How often do we find it in the story? How passionately do we craft the content and infuse the emotion of ‘love’ in the brand’s story? The prime question […]

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Tag: BRANDING

EV – Extremely Volatile or Efficiently Valuable?

Flares of Sri Lankan Crises burning Indian Customers’ Pockets!

10 Minutes Delivery: Where are we going with this?

Moral Policing in Advertising Exists?

Need of 3D Architectural Visualization in Advertising!

Brand Wars: The Aftermath (Part 2)

The ripple effects of the war on brands!

Is Phygital the way forward in Advertising?

Dots & Dashes: Decoding the Story Behind Famous Ads!

Does Advertising still have ‘Love’ in it?