How excited we were as children when we first saw “Chhota Chetan” in the theatre wearing 3D glasses? Nostalgia still hits us hard when we think of the arrows that flew right at us! Such is the impact of 3D visualization even in today’s time! We’ve moved from two-colored 3D glasses to the fancy ones used in IMAX. Now, let’s think of applying this 3D technology in our day-to-day business needs. As advertisers, we can practically apply to every brand, but which brand needs it the most is the question we need to answer first. With the real estate market driving the economy from the front seat, this is where 3D can work wonders. The article would talk about how 3D architectural visualization has become a game-changer in the real estate industry.
Adding a new dimension to the blueprints
Showing a simple layout and some blueprints to the customers while they visit a site office of a real estate developer, has become a passé. Today, the customer is given a ‘virtual walkthrough’ of the project. Each and every detail of the project is shown in a 3D architectural rendition and that’s the beauty of customer interaction these days.
The quality of a pitch is automatically taken to the next level when the sales team is equipped with such advanced marketing tools. Simply looking at a brochure wouldn’t have made such an impact on the customers’ minds as much as an impact a video does.
The technological advancements that were spearheaded by Bill Gates, Steve Jobs and Steve Wozniak, for the last few decades, have breathed new life into the world of architecture. With the advent of the digital age, there has been a significant rise in the demand for 3D artists all over the world. If you ever sit through the entire end credits of any Sci-Fi movie, you’ll see the endless list of 3D artists, the majority of them being Indians. Well, that’s not the point of discussion, but you can see where we’re going with this. Yes, the importance of 3D visualization in the field of architecture.
Understanding the Art behind 3D Architecture
For the uninitiated, architectural visualization (or architectural rendering) is the art of creating 2D and 3D images that highlight the features of the proposed architectural design.
3D artists these days are getting more and more imaginative in their approach and craft and are capable of producing realistic 3D renderings. These artists can render buildings that give clients a precise 3D visualization of the project. These 3D architectural visualizations can portray anything that the client needs. It can range from the scale, textures, interior furnishings, and so on.
3D is the future?
It was present in the past and it is prevalent in the present. Of course, it would have its presence in the future, but it would certainly evolve. Today, we see Virtual Reality applied to many brands and businesses, but there’s still some amount of resistance, ignorance or unawareness.
Will 3D architectural visualization evolve? Hopefully, yes! In the future, there would be many other advancements that would allow 3D artists to develop new ways to showcase more realistic ways of 3D architectural rendering.
At 3 Dots Design, our newest wing of video production undertakes 3D architectural visualization that can help your business in creating 3D rendered images and virtual walkthroughs. With this new wing, we have surely taken our art of storytelling to a new dimension, quite literally and you can see our work on http://3dvideocom.3dotsdesign.in