The face of marketing has changed due to its digitalisation. Start-ups as well as businesses are trying hard to stay in the race as modern technologies and dominance of Digital Marketing is ever expanding. No wonder digital marketing is the best way to reach out to the targeted groups because most of the information is consumed by […]
If you want to make your brand stand out in the competition, you need to look different. Different, not for the heck of it; but different with a meaning. Meaning, that serves a definite purpose-i.e. giving your brand a distinct brand personality that would ultimately translate into an impressive sales figure. How to do it? […]
Marketing has a task of creating curiosity in a brand, whereas designing is what communicates that brand. For any organisation to function properly, marketers and designers are equally important. Both of them have the same goals it’s just that they have different ways and perspectives towards it. In marketing there are factors such as content or […]
What is an ad agency? An advertising agency is a professional service firm which is generally hired to plan, create as well as manage all aspects of a client’s advertising. A top creative Ad Agency can specialise in particular tasks or can also be a full-service agency that creates advertising matter like websites, social and […]
Birthing of the Internet and digital space has taken the advertising industry on a ceaselessly significant evolution. Every person is getting accustomed and introduced to Internet, its ease of usage and the potential it holds. Hence, the digital space has become a vital space for advertising and having a more age specific target audience makes […]
Digital Advertising Birthing of the digital world has profusely surged importance of the digital advertisement. Where ever internet user is a potent customer to aim at, brands are opting for the digital routes strongly. Every business/brand that wishes to grow, understands the importance of a SEO agency. However, falling to their mushy traps is also […]
Just a few decades back, the advertising was all hunky -dory with its traditional ways primarily containing press ads, TV commercials, radio spots & jingles, direct mails and tele-marketing. Phew….an impressive number of options still, eh? But the world went virtual and digital advertising started hogging most of the limelight. But lo and behold! Traditional […]
It was Just a couple of years back. I met up with a friend on a Sunday and asked him whether he had watched a certain commercial on TV. He nodded his head vigorously east-west as if to say, “I won’t be caught dead watching it!” Later, we found out that he meant that he […]
Welcome to Pune. Every corner of this city is at the onset of change. And every street is now witnessing some new commercial establishments attracting a lot of crowd. These are food joints. Some of them are franchisee of some multi or national level brands. A few are desi avatars of some renowned food chains. […]
Healthcare advertising -the recently emerged arena- needs to be comprehended with all its complexities. “An apple a day keeps the doctor away” granny used to tell us with a grin…and we all used to finish the apple hastily (and carrots, and cucumbers and what not) lest we should fall ill. So, we went to […]