Category: Branding

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by 3dots-blog September 15, 2022

Times are changing fast and how! From a tech-savvy generation that evolved from sending emails once or twice a week from Outlook, to 100 SMS per day, to getting frustrated because of the EDGE, to surviving the 2G & 3G scams, 4G seems to have reached saturation point now. Advertising will soon give all the […]

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by 3dots-blog September 8, 2022

There was a time when memes were a sensation and the whole world was hooked on them. Everyone was creating one with the silly ‘Bitch Please’ face, the Sean Bean’s LOTR ‘One doesn’t simply…’ meme, and all the others that were like blockbuster hits in their own dimension. Today, they are more than just memes. […]

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by 3dots-blog September 1, 2022

A lot has been brewing in the international markets about how Indian brands are stirring up a storm. ‘Made in India’ is viewed through a completely different looking glass and that’s something that makes all Indians abroad, feel proud. There’s this least capitalist angle to it, but one thing’s for sure – Jingoism has hit […]

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by 3dots-blog August 25, 2022

Nowadays, if you consume a certain type of content, the brands that are relevant to that category of content will never stop following you. You become the brand’s torchbearer and all the content developed by them is targeted towards pleasing you. Well, that’s one way how remarketing works. There are many ways that have proven […]

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by 3dots-blog August 18, 2022

Dancing in the rain, playing in the puddle, getting ourselves dirty, taking a bath and finding piping hot pakodas waiting for us at the dining table is something that makes each one of us nostalgic. The power of such nostalgic moments is what drives the storytelling of brands these days. Rather, nostalgia seems like the […]

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by 3dots-blog August 11, 2022

As unrelated as it sounds, this topic is completely related to the advertising industry and completely relevant too. ‘Climate Change’ seems like a topic meant only at G20 Summits but there’s something really alarming that the advertising industry has to focus on while we are talking about such a serious topic. So, what is it […]

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by 3dots-blog August 4, 2022

Fun Fact: Mudra Advertising was an in-house agency for Reliance Industries with just 500 sq.ft carpet space, 15 employees and 40,000 startup capital. This piece of trivia is more than enough for any multinational or even a national company to think of starting an in-house advertising division. The phenomenon that Mudra (DDB Mudra Group) has […]

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by 3dots-blog July 28, 2022

You might already be aware of the new smart fitness brand in the market because of the mistakes it made in its ad. Yes! We are talking about Fire Boltt ‘Wearable Watch’ brand. The brand had some mixed reactions in social media, but overall, apart from the mistakes it committed in the ad, it did […]

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by 3dots-blog July 21, 2022

Imagine you have just begun watching Game of Thrones (popularly abbreviated as GoT)! You are in awe of the characterization, the visualization, the gore and all that made a book into a global phenomenon. Cut to, a few seasons later, you are watching the finale and all the momentum it built, all the characters that […]

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by 3dots-blog July 14, 2022

If you’re a movie buff and you’ve seen some good ol’ classics like Goodwill Hunting, A Beautiful Mind, Rain Man, Forrest Gump, and some Indian versions such as My Name is Khan, Barfi, you’ll surely get a clue of what we are talking here. It is indeed about neurodiversity and cultural inclusiveness in our society. […]

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Category: Branding

5G Enters the Ad Battleground

Who said Meme Marketing doesn’t need brains?

Desi brands & their flashy jingoism abroad!

Types of Remarketing every brand should consider!

How far can brands rely on nostalgia?

Advertising to address the Clarion Call on Climate Change?

Why do brands rely more on in-house ad agencies?

How deliberate mistakes make the right noise!

How can bad writing make a pop culture fade out of trend?

Neurodiversity in Advertising: Is that a need or a demand?