Category: Branding

Advertising Agencies , Branding , Creative Agency , Digital Marketing , Healthcare Branding , Hot Trends , Print Advertising , Real Estate Marketing , Restaurant Branding , Social Media Marketing , Startup Agencies

by 3dots-blog November 18, 2021

The advertising fraternity has been bombarded with briefs (sometimes merely on SMS texts or WhatsApp messages) about creating a ‘buzz’ about their products or services through “teaser” campaigns. In the marketing world, there’s a name for this kind of activity – Buzz Marketing or what they call ‘Viral Marketing’. How did it start? Why do […]

0 Shares

Advertising Agencies , Advertising Agency , Advertising Trivia , Branding , Design & Marketing , Digital Marketing , Facebook Ad , Healthcare Branding , Real Estate Marketing , Restaurant Branding

by 3dots-blog November 4, 2021

How often have your parents tried to make us a part of their values and culture set and have failed miserably? How often have we, as a millennial generation, tried to acculturate them to binge-watching series that we love so much and our efforts have gone in vain? Well, if persuading was that easy, there […]

0 Shares

Advertising Agencies , Agency Life , Branding , Creative Campaigns in Digital Media , Digital Marketing , Healthcare Branding , Hot Trends , Print Advertising , Real Estate Marketing , SEO

by 3dots-blog October 28, 2021

When someone starts a conversation with, “Hey! You know what!?” it’s quite evident that the person is a great marketer of information. Be it for products, services or even a simple form of news, data or information, the impact of “Word-of-mouth Marketing” is way stronger than any other form of marketing. Every OTT series that […]

0 Shares

Advertising Agencies , Advertising Trivia , Branding , Design & Marketing , Healthcare Branding , Hot Trends

by 3dots-blog October 21, 2021

While talking about health and medicine in today’s scenario, the cliché of ‘laughter is the best medicine works even now. You can see people (regardless of age) throwing their hands up in the air and laughing out loud in the parks. You can see youngsters glued to their smartphones watching stand-up comedy (ignoring their loneliness […]

0 Shares

Advertising Agencies , Advertising Agency , Agency Life , Ambush Marketing , Branding , Creative Agency

by 3dots-blog October 7, 2021

So, Zomato went public. They hopped on to the IPO bandwagon in time and their business is now doing wonders for them. It could have gone south for them but fortunately, their plan worked out well and here they are, still delivering value. What’s advertising got to do with IPO anyway? Well, wherever there are […]

0 Shares

Advertising Agencies , Advertising Trivia , Branding , Content Marketing , Creative Agency , Design & Marketing , Digital Marketing , Healthcare Branding , Hot Trends , Print Advertising , Real Estate Marketing , Restaurant Branding , SEO

by 3dots-blog September 30, 2021

Unlike the titular movie (with the original title, of course) where the inventor shrunk his own kids and they had to find a way home from their own backyard, this article would be about shrunk content that would find its purpose in the world of advertising! Today’s world is all about short stories, short videos, […]

0 Shares

Advertising Agencies , Advertising Trivia , Agency Life , Branding , Creative Agency , Creative Campaigns in Digital Media , Design & Marketing , Hot Trends , Real Estate Marketing

by 3dots-blog September 16, 2021

We’ve all emerged out of a world that was once led by developers. Some eccentric high-school dropout created a code and started a website for college kids to “have fun” (good luck decoding that). It definitely worked wonders for him. But, it also changed our world, the way we lived in it. As advertisers, we […]

0 Shares

Advertising Agencies , Advertising Trivia , Ambush Marketing , Branding , Content Marketing , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing , Hot Trends , Real Estate Marketing , Restaurant Branding , Startup Agencies

by 3dots-blog September 9, 2021

There was a time in the industry when every newbie thumped their chest on being a “global” brand. When you checked their website out, their global presence was in 2 to 3 never-heard-of cities somewhere in Eastern Africa or Southeast Asia. Well, being a global brand has become a passé. Hyperlocal is the new marketplace […]

0 Shares

Advertising Agencies , Advertising Trivia , Branding , Content Marketing , Creative Agency , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing , Startup Agencies

by 3dots-blog September 2, 2021

Every moment that we spent as children was a privilege. After finishing our annual exams, we were all glued to the TV playing video games. The 999,999 in 1 cartridge was like our trump card. While some of them never woke up till noon, some stepped out to play before sunrise and came home only […]

0 Shares

Advertising Agencies , Advertising Agency , Agency Life , Branding , Creative Agency , Digital Marketing

Where do brands draw the line?

by 3dots-blog August 19, 2021

It’s a great thing that brands these days are trying to be inclusive and “connect” with the customers. It is necessary to survive in the unforgiving market competition, but customers deserve their own personal space. So, where can these brands draw that fine line between being inclusive and being intrusive? This article will elucidate on […]

0 Shares

Category: Branding

What’s the Buzz? All about Buzz Marketing!

Target Acquired: Acquisition Marketing, explained!

Speak Up: Word of Mouth Marketing still works?

HAHADVERTISING: Humour in Healthcare Communication!

Brands riding the IPO bandwagon: How far can they go?

Honey, I Shrunk The Content: Storytelling, in Shorts!

Creativity in the creator-led world: Advertising Today!

Hyperlocal is the new marketplace

Game ON: Taking In-Game Advertising to the next level

Where do brands draw the line?