Inspired by the X-Men and Star Wars, we love to write about the sequels of prequels of Non-Fungible Token, or what we named them in our previous article as – New Found Technology. NFT has a very vibrant past. When we say vibrant, there are colours involved. And when we say colours, it all dates […]
Remember the days when we played WWE cards and there was a trump card that defeated all of them? Well, well, well! There’s yet another breakthrough in the digital world that can inspire all aspiring artists to become millionaires. The world has a term for it, we’d simply like to call it New Found Technology. […]
“Creativity without strategy is called art, creativity with strategy is called advertising” – Jef I. Richards Well, if there’s anything that defines what we do in an advertising agency, it is certainly not just one aspect of design. We deal with multiple facets of design thinking. If you’ve been an avid follower of Mad Men, […]
It was the time of the Great Indian Sale, or it was the Big Billion Day and there were so many offers. I HAD TO BUY STUFF! How many of us have surrendered to the greatness (or call it the mastery) of advertising? You cannot remember the last time you resisted such offers, right? Well, […]
Knock, knock! Who’s there? It’s Brand! Brand who? We all know what a brand is by now. Our previous blog did fairly cover the topic of brands and branding in a decent way. This blog would take one step above that and speak about brand or product placements in movies and TV shows. So, why […]
Quite often, people working in corporates tend to throw the word “brand” all over the place and abuse the power it possesses. Well, here’s a confession. We all have done that at one point in life. It became cringe-worthy when Akshay Kumar had a tête-à-tête with the antagonist in “Gabbar is Back” on the same […]
Who would have thought that the world would have turned upside down in such a way that 6-year-olds started coding and 26-year-olds created fantasy cricket teams on an app? Well, this topsy-turvy world is what we are living in today and that’s where all this, so called, “innovative ideas” are born. Our newest #DotsFired will […]
Did someone mention – Degree? There was an unending debate regarding the same about some of our politicians before the pandemic put all that noise in the background. Well, we’re not touching that sacrosanct space. We’re here to have a healthy debate. Our newest #DotsFired will pit professional skill sets against getting a professional degree. […]
This time someone did read between the lines (pun strongly intended). Logo controversies hit a new height with the Myntra brand logo being misinterpreted for all the wrong reasons. Well, here’s a solution to all the brands facing the issue of being misunderstood. Remember the classic cult movie Thank you for smoking? Nick Naylor nailed […]
This one will sting a bit. Especially to the ones who have gone to advertising schools to learn creativity. There are a plethora of books that teach the art of advertising and there are gurus who have taught the art of storytelling themselves. Not invalidating their accomplishments or teachings completely, the #DotsFired now is set […]