Just a few decades back, the advertising was all hunky -dory with its traditional ways primarily containing press ads, TV commercials, radio spots & jingles, direct mails and tele-marketing. Phew….an impressive number of options still, eh? But the world went virtual and digital advertising started hogging most of the limelight. But lo and behold! Traditional […]
It was Just a couple of years back. I met up with a friend on a Sunday and asked him whether he had watched a certain commercial on TV. He nodded his head vigorously east-west as if to say, “I won’t be caught dead watching it!” Later, we found out that he meant that he […]
Welcome to Pune. Every corner of this city is at the onset of change. And every street is now witnessing some new commercial establishments attracting a lot of crowd. These are food joints. Some of them are franchisee of some multi or national level brands. A few are desi avatars of some renowned food chains. […]
Healthcare advertising -the recently emerged arena- needs to be comprehended with all its complexities. “An apple a day keeps the doctor away” granny used to tell us with a grin…and we all used to finish the apple hastily (and carrots, and cucumbers and what not) lest we should fall ill. So, we went to […]
When it comes to serious advertising, there is no alternative to digital marketing. When it comes to contemporary advertising, there is no escape from digital advertising. It’s most brand-friendly and effective…all thanks to the graphics and videos it uses to fortify the text! Placing the digital ads thoughtfully is crucial too. Placing your ads on […]
The ‘copious’ women of advertising She dares to dramatise. She is rebellious. She is reckless. She doesn’t fight shy of being subtle. She hits the bull’s eye. Her word has the power to make a world of difference. She is a copywriter, and quite passionate about her work. True, that in the long run, she […]
The Rotary Club of Nigdi chose 3 dots design to organise their annual event. At the end they realized that their choice was right! Organising an event is indeed a challenge and an opportunity. Especially, for an ad agency like us. The one that creates continuous communication through 360 degree advertising. You really have to […]
Copy cat, cut the crap! “Awwww…It’s nice, but could you just chop it a bit? No one has time to read so much!” Copywriters keep hearing this day in and day out much to their woe. Well, you would say, so, what’s wrong? People really don’t have time to waste over lengthy, languorous copies. Such […]
