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New Age UGC: User Generated Content, explained!

by 3dots-blog July 29, 2021

Google ‘UGC’ and it won’t give you what it actually means in the digital world. Quite ironic, isn’t it? It expands the abbreviation as University Grants Commission (which is still a relevant acronym in the Indian academic world). But, this article would be everything about UGC in the digital & social media realm, which actually […]

Advertising Agencies , Advertising Agency , Agency Life , Creative Agency , Design & Marketing , Digital Marketing

Every Action has an Interaction: All you need to know about Interactive Content!

by 3dots-blog July 22, 2021

IF is such a powerful word. IF used correctly in the right context, it can kick some ‘but’s out of the park (pun intended). It starts with an intention to question, but it often leads to sparking some of the most creative imaginations and conversations. That’s what advertising does best. It always questions the mediocre […]

Advertising Agencies , Advertising Agency , Agency Life

Advertising Intelligence vs. Artificial Intelligence

by 3dots-blog July 15, 2021

Many Hollywood movies have already made predictions (rather creatively visualized) about how the future would be dominated by Artificial Intelligence and machines would overthrow human anarchy. There would be laws formed in favour of protecting the rights of the machines’ sentience. Well, all this still seems to be a thing in the future. At least […]

Advertising Agencies , Agency Life , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing , Print Advertising

Micro-Moments that make Mega-Impacts on Advertising

by 3dots-blog July 8, 2021

Ever felt like you were aimlessly surfing through your Instagram or Facebook feed for too long that you forgot what you were actually looking for? That usually is a common phenomenon when you are hounded by gazillion gigabytes of remarketed, content-driven and a few intent-driven data. Speaking of remarketing, Facebook began showcasing the archives of […]

Advertising Agencies , Agency Life , Creative Agency , Design & Marketing , Digital Marketing

Limited Edition Storytelling

by 3dots-blog July 1, 2021

How can storytelling be a limited edition? Storytelling, to some, might feel like a never-ending daily soap where it can take weeks for a Bahu to fall from stairs and the Saas (rather, the Video Editor) would enjoy all sorts of video effects. Well, that’s not the kind of storytelling that works in advertising. In […]

Advertising Agencies , Advertising Agency , Agency Life , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing

Why limit characters?

by 3dots-blog June 24, 2021

When we talk about characters, our minds open up to so many connotations. It can be about a person’s character, it can be about a role that an actor is playing in a movie or a person in a storybook. This used to be a common scenario in the earlier days. But, today, the whole […]

Advertising Agency , Agency Life , Uncategorized

How much do Influencers influence?

by 3dots-blog June 17, 2021

If you are in the business of digital marketing and branding, or digital advertising, there are chances that you have come across the term – “Influencer Marketing” or Influencers, or Micro-Influencers. No! They are not superspreaders of Influenza. But, they are indeed superspreaders of information about a particular product or a service or a brand. […]

Advertising Agencies , Advertising Agency , Agency Life , Design & Marketing

The future of social media in India

by 3dots-blog June 3, 2021

The fate of social media has always been hanging in the balance and at the mercy of the statesmen and godmen in this country. Well, the businessmen always find a way out and they’ve been doing it since the farcical apocalypse was predicted in 2012. We got a glimpse of that apocalypse last year when […]

Advertising Agencies , Advertising Agency , Agency Life , Branding , Creative Agency , Design & Marketing

COVIDVERTISING: Challenging creative communications during COVID-19!

by 3dots-blog May 27, 2021

Stay home. Stay safe… this phrase must have become a cliché already, but it is still the most effective way to tell people to take care of themselves. COVID-19 might have caused maximum boredom to all and people are finding new ways to step out – new creative ways; new potentially dangerous ways too. In […]