This time someone did read between the lines (pun strongly intended). Logo controversies hit a new height with the Myntra brand logo being misinterpreted for all the wrong reasons. Well, here’s a solution to all the brands facing the issue of being misunderstood. Remember the classic cult movie Thank you for smoking? Nick Naylor nailed […]
This one will sting a bit. Especially to the ones who have gone to advertising schools to learn creativity. There are a plethora of books that teach the art of advertising and there are gurus who have taught the art of storytelling themselves. Not invalidating their accomplishments or teachings completely, the #DotsFired now is set […]
How often have we seen brands fight for the top spot in the industry? Answer: Almost every day. Some use conventional ways to advertise their brands and some take a leap of faith and go over the top to be there. Rarely, the battle gets ugly, but most of the time, the competition is a […]
Here’s a topic that’s open for a healthy and a constructive debate (unlike the parliamentary ones) where we put out an opinion in public and they get to either support or counter it. So, shots (we mean, dots) have been fired. What’s your thought on this? MOST CREATIVE CAMPAIGNS ARE WASTED ON DIGITAL MEDIA Our […]
What used to be drum rolls and fanfare in the yesteryears is now a business that is approximately worth $628 billion globally. There’s a reason why ‘Advertising’ as a business has grown to such an extent. Today’s world has grown unforgiving and competitive, and everyone wants to sell everything they have. But, how did all […]
It’s no big surprise that Coronavirus globally won the title of “Party-Pooper of the Year” unanimously. While some businesses had plans to expand and spread their wings, there came the pandemic spreading the deadliest of the virus and shattering all our dreams. We had to wear masks, keep social distance, and sanitize our hands constantly… […]
Breaking News: Apple announces product & policy changes that will affect data sharing across iOS. This decision might have been taken by ‘Square’ (sic) Apple with an intention to keep their customer’s data safe and their privacy untouched. But, this move has some sharp edges that you might want to watch out for. The recent […]
SALE – the most clichéd pick-up word that most marketers have been using all this while to allure customers! Our minds trigger a different kind of hormones when we hear the word and our hands automatically start moving towards emptying our wallets. It’s a strange connection, right? Well, the relationship between retail and advertising too […]
Celebrity endorsements are a marketing strategy by brands that serve the purpose of advertising a product or service through multiple celebrities. Brands casting celebrities in their endorsements have a different impact on the audiences owing to various factors. Every celebrity carries a different kind of audience as its fan base and to reach them, brands […]
Ideas rule advertising. Ideas that help agencies earn awards, ideas that help fetch rewards. The everyday challenge in advertising has gone far beyond just getting the product known, increasing sales, or having more conversions. For establishing an ever-lasting connect with the ever-evolving consumer, new methods like brand storytelling, usage of technology – VR (virtual reality), […]