Today especially during the global pandemic, Digital is the buzzword. For daily necessities to business expansion, everything is done online. Digital marketing has proved to be a boon for business. It helps build strong relationships with the customers. Contacts, offers, communication, follow up has been easier. Digital marketing can be done 24X7 so it is […]
Smart ways of Integrated Marketing post pandemic 2020 Manufacturing has suffered a massive loss. Advertising is on the back foot. Transport is taking a halt. Restaurants have shifted to take away mode. Sales are on hold. The entire economy has come to a grinding halt. The pandemic is spreading fast and wide around the world. […]
Neha has got a great job offer. But first of all she needs to check the stature and the credibility of the company. With a click she goes to the company website. Sunil wants to buy the highest quality dishwasher. The company website unfolds the entire product range with features and benefits. Now he can […]
SEO is a magic word that has the power to take your business success to unprecedented heights. If you use it strategically, the results will be amazing. Of course, it is not an overnight miracle but a result of a strategic and consistent journey. Meaning of SEO SEO means Search Engine Optimization. It is the […]
COVID-19 has changed the way the world thinks, uses technology and connects to people. Work from home culture is here to stay. Physical distancing has made it difficult to move about as freely as before. You must have noticed how the mobile apps have become our best buddies during this time of crisis. Apps entertain […]
The year 2020 has been a “Perfect Storm” to some industries and has been a “Blessing in Disguise” to some. COVID-19 has shredded the economy apart and the tourism & the hospitality sector, the MSME industry, the aviation sector, the automobile and lastly, the real estate industry has faced the wrath of the global pandemic. […]
Mental health in the advertising industry is something that’s growing at an exponential rate along with the ongoing COVID-19 cases. The WFH thing seems to have hit their doors a bit too late, and a bit too hard. The mass vindication seems like people actually enjoyed working in the office rather than at homes. It […]
As businesses and brands adapt to the changing landscape of advertising and marketing, they need to utilise the wide range of options that technology provides to reach out to your potential consumers. While the traditional forms of advertising such as print, TV and radio are still relevant, digital advertising is making a tremendous impact with […]
Advertising has always been an effective tool for getting your product and its features across to a world full of potential buyers and users. Throughout centuries, the forms of advertising have changed and so have the platforms that advertising as a medium uses to communicate. But as we progress towards greater transparency in communication due […]
Like every other sector that drives employment and activity around the world, the advertising industry has been adversely affected during the lockdown. Whether it is print advertising or video ads, everything seems to have been scaled down lately to accommodate the highly necessary principles of social distancing. Governments across the globe are urging citizens to […]