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Advertising, these days, has become more of storytelling than simply a way to promote products or services. Sometimes, we get so engrossed or attached to a commercial or an ad that we start humming those tunes even in our sleep or while we are stuck in a traffic jam and our minds wander off into […]

So, we have landed in the romantic month of the year again and everyone’s talking about love. Here’s another place to look for love – ADVERTISING! How often do we find it in the story? How passionately do we craft the content and infuse the emotion of ‘love’ in the brand’s story? The prime question […]

Everyone is talking about the Indian version of Shark Tank these days. Only a few seem to be talking from a business perspective, but the rest of the world is glued to the memes that are becoming more popular than the actual show. Is there something that the Indian television industry is missing? Are they […]

It is an age-old tradition that we’ve been consciously or unconsciously following from one generation to another – we collect souvenirs from places we often visit on a holiday. Be it for a bracelet or a keychain made out of a seashell with our name or initials engraved on it, or be it for a […]

The moment you look at any McDonald’s, KFC, Burger King or an Amul ad, either on TV or in the newspaper or phone, your mouth starts watering and that’s the effect of ‘Food Advertising’ on us. Even if our tummy is full, some space is instantly made to satiate our cravings. This article would talk […]

If there’s any place where the advertising world doesn’t really fit in, it’s certainly in the “Privacy Realm” of the consumers. It’s more like a necessary evil that we got to live with. As much as we hate being disturbed by spam calls and emails, we need them more than we know. Some might say […]

The year 2022 has arrived and it’s already putting the year and the movie ‘2012’ to shame. A decade after the predicted apocalypse, the world is still here with more advancements in every department, and more purpose in every industry. This article would be elaborating on the purpose of one thing that we are all […]

The New Year hangover might still be keeping us in snooze mode all week, but there are a few things that won’t stop because our planet completed one full circle around the sun. Yes! Business resumes as usual and it’s just the date that keeps changing. The scenes at an advertising agency are no different. […]

We admit it. Spotify inspired us heavily and not just that – a lot has happened this year at 3 Dots Design in terms of good work finding its place in the good books of our clients. As we call it a wrap on 2021, we get to look back at all the hard work, […]

In the era where the generation is madly in love with the T20 format, there are very few of them who love Test Cricket like a forgotten art. The same applies to Copywriting in advertising. This is the generation that’s born in the wake of Instagram, Facebook & Twitter. Their expressions are quite limited to […]

Dots & Dashes: Decoding the Story Behind Famous Ads!

Does Advertising still have ‘Love’ in it?

Is the Indian version of Shark Tank a sham?

Is the Branding Game strong for Handicrafts in India?

How’s the Appetite for Food Advertising?

Privacy Challenged Advertising: A Brief Outlook

Purpose Drives Advertising in 2022!

A perfect to-do list of a pitch presentation!

2021 Wrapped: The Best of 3 Dots Design this year!

Long Copy Ads: The Forgotten Art!