3 Dots Design Pvt. Ltd. | Blog

If there’s anything that is challenging enough for today’s marketers is talking to Gen Z and making them listen to the story that the brands want to tell. This generation is may seem like the coolest ones on the block, but when it comes to making serious decisions, they are also one of the most […]

We have entered 2023 and how! The year has been full of ups and downs across all industries (just as it should be) and content has been in the spotlight most of the time. RRR made it to the Oscars, OTT is still ruling the content-driven entertainment industry and business without content is literally unimaginable. […]

Yes, we have our own version of Wrapped and it’s quite a wonderful set. Looking back at all the hard work and creativity we put into our work this year, it is nothing short of an achievement in itself. We have worked across various categories such as retail, healthcare, event management, real estate (obviously) and that is […]

The B2B industry, in terms of advertising and communication, has predominantly taken a direct approach rather than a conceptual one for ages. The objective was always clear for the industry and they kept focusing on that. Today, with changing times, there’s a dire need to shift (not drift away) from the traditional approach and give […]

Hope you have read the earlier article about the trends you need to look out for in 2023. If not, reading this article would seem like a jump in the multiverse where you are clueless about where and whence the new characters came from. Just to give you all a quick recap, in the recent […]

So, we’re not yet done with reels yet, Twitter has a new overlord, the fine line between Instagram and Snapchat is getting blurred and there are new players in the market. One might even theorize that social media has approached its endgame and the world might even believe it to be true. The experts in […]

“Behind this mask, there is more than just flesh. Beneath this mask there is an idea… and ideas are bulletproof.” V for Vendetta was a book (later translated into a movie) way ahead of its time. It showed the real power of an idea and how it has no face. One person’s idea can become […]

“Dormammu, I’ve come to bargain” must probably be one of the greatest lines ever in the MCU that the marketing & advertising fraternity would love to use over and over again. However, the advertising multiverse seems to have been using the “Darkhold” more than ever, casting some dark spells, taking shortcuts to fame or rather […]

Time and time again, we have seen the world thrive on big ideas. Be it in the political realm or in the corporate world, big ideas have changed the way we perceive things. Lately, we have noticed that big ideas are shrinking and people no longer accept big ideas as a norm. Consumers are challenging […]

The environment has taken on an “Activism” route and anyone who is in favour of the environment has been labelled as an “Activist”. Well, if that’s the need of the hour, so be it! Recently, we’ve seen quite a lot of people have chosen not to enter the socio-political drama even by talking about these […]

How can Gen Z uplift the Brand Reputation?

The roadmap ahead for content-led commerce in 2023!

2022 Wrapped!

The right time for B2B to focus on Thought Leadership!

Social Media Trends to look out for in 2023 – Part 2

Social Media Trends to look out for in 2023 – Part 1

Who owns the idea? Brand or the Agency?

Dark patterns in the advertising multiverse!

Big Ideas shrinking and fading out?

Are consumers growing less environmentally friendly?