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The Two Sides of Endorsed Brands
What’s common between Maggi, Nexa, Cornflakes, or even Ponds and Surf Excel? They’re all endorsed brands. Nestle, Unilever, Pepsico, Maruti and Kellog’s have been doing endorsed branding for ages. But first things first, what’s endorsed branding? It’s a brand architecture strategy, where distinctly different products or service brands are positioned individually from the parent brand. […]