We have all been guilty of mindlessly scrolling through reels on our socials. What started off as making fun videos tik tok, has today blown into a full blown marketing and engagement activity. Meta launched Reels more than 2 years ago, and our algorithms have changed drastically ever since. This has in turn forced brands to create their own version of a catchy, trending vertical 60-90 second videos, and made them realise that they can’t rely on only using static images to build and captivate audiences.
To say that these short, engaging videos are now the centrepiece of social media wouldn’t be wrong. They’re what consumers respond to, share and react to the most and are a highly lucrative tool at winning more engagement that results in your brand’s growth.
Here’s a quick take, on how reels have changed the game for marketers in the recent past.
1. Easy to create and consume content:
Creating video content is a task in itself, with a lot of investment concerning time, money, and production required. But with Reels, making videos is a breeze, especially for small brands and content creators. If you have a smartphone, with a good camera, video-editing software and the craft, you can curate short, impressive, and addictive marketing videos for your business.
Reels also offer several big advantages. Unlike TV commercials, they have paved the way for shorter, crisper and snappier messaging, that can reach a wide audience base with smaller budgets and can be produced much faster, especially in comparison to the making of a TVC.
2. An amusing combination of information and fun:
Reels are a great opportunity for marketers and brands to bring out their playful side and step outside of conventional marketing. Think of the number of creators, who have introduced you to a brand through their quirky scripts, or even a meme? Or the fin-tech influencers who have made you aware of a certain term, in a fun, amusing yet knowledgeable way.
Nevertheless, adding Reels to your creative mix has shown to yield an incremental lift in metrics such as ad recall and campaign awareness for your brand.
Simply put, reels, which pose as an opportunity to create light-hearted, short-form video content, have helped brands connect to audiences like never before.
3. The call for new monetization tools:
Recent industry research by agencies and experts highlight that the majority of Instagram users take action, such as visiting a website or making a purchase, after looking at an Instagram reel or an ad. Whilst the platform still doesn’t monetize reels, the platform has a lot of potential, which can result in high efficiency and convert to sales.
Given the growth trajectory and projected success, many social media marketing agencies and experts now claim that it makes complete sense for Instagram to expand their monetization options by making Reel-style ads a reality.
Add to the above mix, the availability of real-time data and end-to-end visibility for marketing campaigns, and reels have become a format you definitely can’t miss.
In conclusion, Instagram Reels have become a powerful tool for businesses looking to connect with their target audience. By creating entertaining and informative Reels, businesses are driving their reach, engagement, and brand awareness, ultimately bringing home more traffic and sales for their business.
At 3 Dots Design, we have mastered the art of reeling in likes, engagement and traffic to your brand in the digital realm. Our expertise in the traditional ad world, and our ever evolving knowledge of the digital world makes us the perfect choice for your 360 degree advertising and marketing needs. To know more about who we are, our work or how we can help your brand grow, visit www.3dotsdesign.in or get in touch with us at contact@3dotsdesign.in