So, Zomato went public. They hopped on to the IPO bandwagon in time and their business is now doing wonders for them. It could have gone south for them but fortunately, their plan worked out well and here they are, still delivering value. What’s advertising got to do with IPO anyway? Well, wherever there are […]
We’ve all emerged out of a world that was once led by developers. Some eccentric high-school dropout created a code and started a website for college kids to “have fun” (good luck decoding that). It definitely worked wonders for him. But, it also changed our world, the way we lived in it. As advertisers, we […]
It’s a great thing that brands these days are trying to be inclusive and “connect” with the customers. It is necessary to survive in the unforgiving market competition, but customers deserve their own personal space. So, where can these brands draw that fine line between being inclusive and being intrusive? This article will elucidate on […]
Many great stories have been told in series, editions, chapters and episodes because the details were too great to describe in just one part. Similarly, the details of neuromarketing that we covered in the previous article, was more like a thought-starter. This article would give a clearer picture of the scope of how it actually […]
Google ‘UGC’ and it won’t give you what it actually means in the digital world. Quite ironic, isn’t it? It expands the abbreviation as University Grants Commission (which is still a relevant acronym in the Indian academic world). But, this article would be everything about UGC in the digital & social media realm, which actually […]
IF is such a powerful word. IF used correctly in the right context, it can kick some ‘but’s out of the park (pun intended). It starts with an intention to question, but it often leads to sparking some of the most creative imaginations and conversations. That’s what advertising does best. It always questions the mediocre […]
Many Hollywood movies have already made predictions (rather creatively visualized) about how the future would be dominated by Artificial Intelligence and machines would overthrow human anarchy. There would be laws formed in favour of protecting the rights of the machines’ sentience. Well, all this still seems to be a thing in the future. At least […]
Ever felt like you were aimlessly surfing through your Instagram or Facebook feed for too long that you forgot what you were actually looking for? That usually is a common phenomenon when you are hounded by gazillion gigabytes of remarketed, content-driven and a few intent-driven data. Speaking of remarketing, Facebook began showcasing the archives of […]
How can storytelling be a limited edition? Storytelling, to some, might feel like a never-ending daily soap where it can take weeks for a Bahu to fall from stairs and the Saas (rather, the Video Editor) would enjoy all sorts of video effects. Well, that’s not the kind of storytelling that works in advertising. In […]
When we talk about characters, our minds open up to so many connotations. It can be about a person’s character, it can be about a role that an actor is playing in a movie or a person in a storybook. This used to be a common scenario in the earlier days. But, today, the whole […]