Category: Crisis management

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by 3dots-blog June 6, 2024

Google is in the process of rolling out its generative AI which will ease search for marketers more than you ever imagined. From researching to planning to brainstorming — this new update will take care of the legwork and make your job easier than ever. Come take a look at how you can leverage these […]

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by 3dots-blog May 30, 2024

The logo is the face of your company. A strong logo not only reveals the company’s identity but also attracts new customers. This is why investing time in creating an attractive logo is crucial. “Don’t touch the logo” is a common directive in many design briefs. However, in recent times, brands have been getting quirkier […]

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by 3dots-blog May 23, 2024

In the advertising world, where trends and strategies come and go, one thing remains the cornerstone of every successful campaign—the big ideas. It is the heartbeat of creativity; the driving force behind impactful storytelling. David Ogilvy, the OG of the ad world once wrote – “It takes a big idea to attract the attention of […]

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by 3dots-blog May 16, 2024

In a digital world crowded with data, storytelling stands like a beacon of light. It isn’t merely about relaying information these days. It’s about crafting narratives that resonate with your audience, align with your brand message, and while driving growth towards your marketing goals. In our last blog, we delved into the different types of […]

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by 3dots-blog May 9, 2024

The art of storytelling is the magic wand that has the power to turn ordinary content into an extraordinary journey for the reader. A well-told story is among the best content marketing strategies you can ever have. In our last blog, we discussed how storytelling helps brands connect with their audience. Read it here. Storytelling […]

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by 3dots-blog May 2, 2024

In today’s fast-paced digital world, where information bombards us from all angles, one strategy stands out as a classic – storytelling. It resonates with your audience like no other, engages, and more importantly, remains in the minds long after they’ve disengaged from the content. Just like grandma’s tales from your childhood that you remember till […]

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by 3dots-blog April 25, 2024

For the past 17 years, the Indian Premier League (IPL) has kept the fans glued to their screens with its thrilling cricketing action. However, it’s not just the matches that have captured their hearts. Over the years, IPL has become synonymous with some iconic advertisements that have left a lasting impression on viewers with power-packed, […]

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by 3dots-blog April 18, 2024

IPL 2024 has shattered previous records, both on the field and off the field in terms of response from advertisers and viewers. Interestingly, it also poses the perfect pitch for brands to hit a six with their marketing campaigns, especially the smaller ones. Digital streaming platforms like Jio Cinema are the perfect platform for small […]

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by 3dots-blog April 11, 2024

Come April and a spectacle unfolds in India – IPL. Since its inception, IPL has emerged as more than just a cricketing extravaganza. It has transcended the boundaries of being a mere sporting event to become the beacon of sporting glory in India and the world. This season full of cricketing action has impacted another […]

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by 3dots-blog April 4, 2024

India’s retail spending on online sites is at an all-time high. India is in the top five countries with one of the largest online shopper bases globally. Online shopping has, no doubt, been a boon for brands in India. However, an aspect of online delivery which usually isn’t looked at is the packaging. Hundreds of […]

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Category: Crisis management

HOW TO MAXIMISE MARKETING SUCCESS WITH GOOGLE’S UPCOMING GENERATIVE AI UPDATES

TIMES BRAND LOGOS UNDERWENT A TEMPORARY CHANGE TO IMPACT CONSUMER SENTIMENTS

DECODING THE BIG IDEA IN ADVERTISING

The Art of Storytelling: How To Create Compelling Content

THE ART OF STORYTELLING: DIFFERENT TYPES OF STORYTELLING IN CONTENT MARKETING

THE ART OF STORYTELLING: WHERE CONTENT CONNECTS WITH THE AUDIENCE

IPL THROWBACK: THE BEST ADS OF ALL TIME

IPL AND ONLINE STREAMING: A WIN-WIN FOR SMALL BRANDS

ADVERTISING AND IPL: A MATCH TO REMEMBER

GOING OUT-OF-THE-BOX WITH ON-BOX ADVERTISING