Category: e-mail Marketing

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by 3dots-blog February 1, 2024

India is a land of festivals. Religious and cultural values and festivals are woven into the nerves of our country. This land is filled with celebration and devotion all year long. No matter the season, there’s something to look forward to and celebrate in the company of your loved ones. For marketers, festivals pose a […]

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by 3dots-blog January 25, 2024

What’s common between Maggi, Nexa, Cornflakes, or even Ponds and Surf Excel? They’re all endorsed brands. Nestle, Unilever, Pepsico, Maruti and Kellog’s have been doing endorsed branding for ages. But first things first, what’s endorsed branding? It’s a brand architecture strategy, where distinctly different products or service brands are positioned individually from the parent brand. […]

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by 3dots-blog January 18, 2024

Quick Response (QR) Codes have been around for more than two decades now. But only recently have they emerged as a popular marketing tool. They were widely adopted by people today and are present everywhere, right from payment portals to restaurant tables. QR code trends are also on your product packaging, billboards, and social media […]

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by 3dots-blog January 11, 2024

On smartphones, smart speakers, smart TVs, and even on your personal computers, the way of conducting web searches is changing everywhere. More and more users are using a virtual assistant to look up things, as it is faster, more convenient, and easier to do than typing in a query. Voice search will redefine the way […]

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by 3dots-blog January 4, 2024

Introduction What is voice search optimization? Why optimize for voice search? Why voice search matters for local businesses? Conclusion Introduction A couple of years ago, the idea of asking robots for assistance on a daily basis seemed straight outta sci-fi. Today, we have no inhibitions asking Alexa to switch off the fans or Siri for […]

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by 3dots-blog December 28, 2023

Success in the ever-changing marketing business world depends on maintaining an advantageous edge in the race. Attempting to forecast the foreseeable future and devising strategies is something the industry excels at. As 2024 nears, we have all spent considerable time and effort planning and preparing how to best reach and connect with audiences. In our […]

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by 3dots-blog December 21, 2023

Contents: Introduction Voice Search Optimization Content marketing Programmatic Advertising AI and Marketing Conclusion Introduction 2024 is just around the corner. It’s time to start planning your goals, targets and strategies for the coming year. In this series of blogs, we’ll be covering a few key trends to explore in 2024 for the growth of your […]

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by 3dots-blog December 14, 2023

Every December, a handful of topics dominate the conversations of every agency discussion. No doubt, December is all about reflections, while January is all about resolutions. ‘Tis is the season to reflect on what was—and wasn’t—on the top of our charts for this past year. AI was this year’s buzzword. Between Barbenheimer, World Cup and […]

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by 3dots-blog December 7, 2023

Unless you’ve turned a blind eye to trends, it’s hard to miss out on what Spotify Wrapped is. The music streaming platform released the big year-end reveal last week, and our feeds are full of brands sharing their take on this phenomenon. But it makes one wonder, what is it that makes everyone love Spotify […]

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by 3dots-blog November 30, 2023

Merely having an Instagram account doesn’t cut the deal anymore. With every other Instagram update, it gets difficult for content creators and marketers to understand what to do to make sure their content is seen and heard. If you’re an influencer, creator or a business, you must have come across the words Instagram Creator and […]

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Category: e-mail Marketing

Consumerism vs Patriotism: Is it time to draw the line?

The Two Sides of Endorsed Brands

The quick rise of QRs

All you need to know about voice search optimization – The hows (Part-2)

All you need to know about voice search optimization – The Whys

JUMPSTART 2024: You guide to growing your brand Part II

JUMPSTART 2024: Your guide to growing your brand Part I- Digital Marketing

Joining the Dots: Takeaways and Insights from 2023

Unwrapped: What Makes Spotify Go Viral Year After Year

Instagram Creator Account: Is it worth the switch?