From Likes to Leads: Your Guide to Paid Ads for Social Media

Ever experienced the universal phenomenon of getting instagram ads of a product you had JUST looked up on google? Ever wondered why this happens?

In the ever-growing digital landscape, businesses cannot grow without a good social media presence. This is because almost every aspect of our life – from content consumption to big purchases – happens online. That’s right, everything can be bought online – you just have to market it in the right manner.

You can make your brand visible to the exact type of audience you are aiming for through the power of Social Media Advertising. It refers to promotion of brands, products or services through various social media platforms such as Facebook, Instagram, LinkedIn, etc.

It is an effective tool for increasing social engagement and visibility of your brand through meticulous strategies that reach your target audience.

Traditional methods of advertising are now falling behind because of social media marketing techniques.

Here are a few benefits of social media advertising that can significantly elevate your digital game:

Maximised ROI

Digital advertising allows one for precise targeting of desired audiences based on their demographics, online behaviour, patterns and interests. This helps in maximising your Return on Investment through precise targeting.

Astute Insights

Gain valuable insights about your audience’s online behaviours – their likes and dislikes by analysing data derived from your digital ad campaigns.

Rich audience insights will be helpful in creating relevant and targeted content, elevating your marketing game.

Talk to a Global Audience

Let your brand reach audiences sitting all across the globe. Digital technology allows you to reach a wider audience by enabling communication to any corner of the world that has access to the internet. A global reach helps in exposure to new markets and better opportunities.

Advertising through social media is done for the following objectives:

Brand Awareness: Helps in getting the brand recognised online. It aims to increase awareness of your brand.

Lead Generation: Attracting interested persons (leads) to your product.This is done by collecting contact details through forms or downloads.

Sales and Conversion: Getting users to purchase or do a particular action like signing up or creating an account on a website. The aim is to turn visitors into paying customers.

Customer Engagement and Retention: Getting customers to engage with your content through likes, comments and shares helps foster loyalty and increases brand recall value.

Traffic Generation: Getting visitors to your website. This can be achieved via search engine optimization (SEO), paid ads, or social media campaigns.

Here’s how you can conquer the digital space through Advertising:

1. PPC – stands for pay-per-click advertising. Including relevant keywords in your content in order to display your ads on top of any search engine or social media platform is PPC. to simplify, you only pay when a user clicks on your ad in order to view it. This helps in increasing brand visibility and getting rich audience insights.
2. Social media advertising – it is a highly targeted advertising format that enables the brand to reach a very specific targeted audience. From Instagram stories to Facebook ads to LinkedIn carousel posts, social media advertising offers a variety of options for you to display your product online.
3. Retargeting – people who have previously interacted with your website are shown ads of the products they searched for. This is done by using cookies or tracking pixels. Retargeting helps in improving the brand recall and might convince the audience to actually purchase the product they had previously browsed.

As a leading Digital Marketing Agency in Pune, 3 Dots Design specialises in crafting innovative and effective digital advertising campaigns.

Here’s how we can help you level up your social media:

1. Engaging and Snappy Ad Copy: Our team of expert copywriters will compose ads that work right for your brand’s image and engage the audience to take action.
2. Customised Creatives: Visually stunning and effective ad creatives that reach your target audience and generate results.
3. A/B Test Your Ads: We periodically test various ad variations for optimal performance and maximum results.
4. Content Repurposing: We repurpose the existing content of your business into social media posts, giving it new life through new forms of sharing and assisting your potential customers in finding you online.

Leverage your precise target audiences, get rich audience insights and get a global audience reach through the power of social media advertising.

By combining these strategies through the help of a digital marketing agency like 3 Dots Design, you can achieve your social media goals and eventually enrich customer value.

Get your social media game to reach new heights with 3 Dots design.