Merely having an Instagram account doesn’t cut the deal anymore. With every other Instagram update, it gets difficult for content creators and marketers to understand what to do to make sure their content is seen and heard.
If you’re an influencer, creator or a business, you must have come across the words Instagram Creator and Business account on the platform. Which one should you choose? Does having a creator account make any difference? Read on to know more about it.
First things first, let’s address what is a creator account on Instagram.
Instagram creator accounts are public, professional accounts which are specifically made for content creators who make their living through creating and sharing content online. This list includes, but isn’t limited to, photographers, influencers, videographers, models, and other artists.
Creator accounts help bridge the gap between personal profiles and business accounts. This, if you use Instagram to share your creativity, work and to build a network of followers around your work, then an Instagram creator account (rather than a public personal account) might be just right for you
An Instagram creator account gets you access to:
A professional dashboard and growth insights, which help you keep a track of in-depth metrics about your followers and the reach of your posts. This includes insights on what actions people take after seeing your content, and their impressions over a set period of time.
A creator account also allows you to record daily followers and unfollowers data and track how your content is affecting follower growth. This dashboard management allows you to view all of your Instagram content and insights without third-party tools and plays a big role in empowering creators to secure collaboration with brands.
A secondary inbox to organise your messages and control the notifications you receive. Creators benefit from this as they can filter messages by primary, general and request inboxes.
An Instagram creator account has a 2-tab inbox, which makes it easier for influencers and creators to communicate with their fans, brands, and friends. The Primary tab is efficient at gathering messages you’d like to see first, while the general tab keeps a tab on messages you’d like to get back to later.
Music licensing and library is among the biggest selling points to switch to an Instagram Creator Account. A business account gets access to only royalty-free music. On the other hand, an Instagram Creator Account gives access to all sorts of the music, including trending and viral audios which help boost their reach.
Instagram Creator Accounts definitely come with their set of perks. But it comes with its own drawbacks. Creator Accounts have faced backlash for issues over third party analytics and scheduling tools. So, if you are used to creating your content and pre-scheduling your posts ahead of time, Instagram Creator Account might not work right for you. Having said that, if you are a creator trying to shine in the ad-world, we’d encourage you to try switching to Instagram Creator Account.
At 3 Dots Digital, we are backed by a team of experts who have aced the game in the digital realm with their deep understanding of how social media works. Their innovative ideas, and experiments with content formats, help your brand rule the digital world. To view our work or know more details, visit https://3dotsdigital.ca/ or https://www.3dotsdesign.in/