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FOMO v/s JOMO – Marketer’s Guide to Emotional Persuasion
In the world of digital marketing, emotions run the show. Whether it’s the rush of “I can’t miss out!” or the calm joy of “I’m good where I am,” emotions like FOMO (Fear of Missing Out) and JOMO (Joy of Missing Out) hold massive power over consumer behaviour. Let’s dive into how you, as a […]