Tag: Potential Consumers

For businesses both new and old- reputation is everything. Today, controversy can hit brands at any time, and topple their reputation. Take Bournvita’s recent sugar storm or Maggi’s MSG tests- they directly impacted the brand’s reputation and sales. Maggi had to go off shelves before it was relaunched again. A  number of brands, from Air […]

The recent row between Mondelez India Foods and a food influencer- regarding the health benefits of Bournvita has caught the eye of the advertising industry and consumers alike. The minute-long reel, which raises questions about the health benefits of Bournvita, had amassed almost 12 million views. Revant Himatsingka (Foodpharmer), the influencer who made the video […]