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TV vs. Live Streaming: IPL viewership, up for grabs!
Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar has surely set off the right start. Come April, IPL and its frenzy takes over our screens and the media. From marketing campaigns to viral moment marketing trends and sky-rocketing budgets, this season brings in an equal amount of content […]