Agencies, developers, freelancers or even cafes – there’s one thing common among all, the way the audience searches for us. And more than often, it’s through a Google or Bing search, where our website pops up. The truth is, today your website’s an enormous part of your business’s success. It helps your potential customers find you, locate you, get to know who you are and the services you offer.
So if you aren’t churning up enough leads, the question to ask yourself is how easily can they find you? If your target audience out there can’t find you, it’s time to get serious about improving your SEO ranking to end up higher on Search Engine Results Pages (SERPs). Here’s how to improve your SEO performance and rocket your rankings.
Your target audience is out there, and if they are not finding you, it’s time to get serious about improving SEO and ranking higher up on search engine results pages (SERPs).
- Boost your Speed
How quick does your website load? If ‘as quick as the bullet’ is your answer, you’re on the right track. Nobody likes waiting for a slowpoke, and visitors are more than likely to leave you behind – or in this case, your loading webpage.
Websites that load faster tend to improve user experience and also rank high up on search pages. So when you revamp your website now, don’t forget to check how quick it loads with Google’s PageSpeed Insights or other third-party applications.
- Focus on your Content
Higher SERP rankings are driven by content. Build high-quality, authoritative, and fresh content that catches the eye of your intended audience. Tell a captivating story that leaves your audience on the edge of their seats and has them coming back for more. It will increase traffic to your website, boost the relevance and authority of your website, and reward you with higher rankings for being an excellent storyteller.
- The key lies in the Keywords
Keywords are the secret sauce that helps search engines find and love your content. But make sure you don’t overdo their use or the keyword magic might fail. Build content around a keyword phrase your intended audience searches frequently.
undertake adequate research and create content using keywords and phrases to which are related to the most searched queries. You can also find them under the “Searches related to” section of a Google results page. For better results, build content around low-competition keyword phrases, which you might find in the “People also ask” sections on SERPs.
- Link it all up at the Back
Make friends with other websites and exchange backlinks like you’d exchange like BFF bracelets on friendship day. That’s the key to creating a robust linking strategy. And don’t forget to include plans for both internal and external links.
Link your content to external authoritative, relevant, and reputable sources. This can increase your own credibility and authority, two factors search engine algorithms pick up on.
But remember, you don’t need a ton of these, as the search engine looks for high-quality backlinks more than high-quantity links.
- Make your website Mobile-friendly
Make sure your website looks just as snazzy on mobile as it does on desktop – because who likes reading on a squished screen? Not us.
Google also uses mobile-first indexing, and this means that its algorithms primarily focus on how your content is displayed for mobile devices and use this to index and rank your pages.
With more people browsing on mobile devices than ever before, mobile-friendliness for your websites is the key to unlocking higher rankings and winning hearts on the go!
- Voice your content
It’s the era of voice optimised content. More and more people are turning to Alexa, Siri and Google Assistant to voice out their queries, so websites that have their content voice search may rank up higher. Want to know more about voice search? Click here.
- Improve your local SEO
Local SEO is essential for businesses who serve specific geographical areas. This includes your small businesses, restaurants, real-esate developers, who benefit from appearing at the top of local search results. To help you optimise your local SEO and boost your chances of ranking higher, here are a few tips:
- Create your Google My Business Profile and optimise it
- Ensure consistent online directory citations (name, contact information, etc.) across the web
- Optimise your website with local keywords and engaging content
- Get maximum customer reviews and respond to them
Conclusion
So, there you have it. Some simple tricks that will have you climbing the ranking ladder faster than you can say “Abracadabra!”
And while you put them in practice, remember the algorithm game keeps on evolving everyday. So stay curious and keep exploring the endless possibilities of sky-rocketing your SEO rankings.
Want to fuel your brand to the top of every search engine page? Contact 3 Dots Design right away. Our expertise will ensure your brand’s journey to the top begins from day one. Contact contact@3dotsdesign.in to get started.