Artificial intelligence has taken over the world. The ad world especially has had a close view of this wild journey of Al turning the industry, as many of us fret and stress over this revolutionary tech wiping off human labour. The efficient use of AI in marketing and advertising will revolutionise operations, and challenge how we marketers think, approach, and plan our marketing goals and strategies.
There’s no denying that AI will make our jobs easier, and help us understand our customers and target groups better. The use of AI and the vast amount of data available will allow the industry to tailor marketing strategies, making them more targeted than ever, and bringing good RoI.
Interestingly, our last blog spoke about how powerful AI as a tool is and its impact on marketing, more than most other fields of work. Haven’t checked our blog on AI Revolutionizing the Ad World yet? Read it here.
AI in Marketing is still in its early stages. This is going to put us through challenges, previously unknown to us. In this blog, let’s take a look at the challenges ahead for AI and Advertising.
Data Quality and Training Time:
AI requires training and time, to understand the overall context, trends, and customer behaviour, to build expertise. AI tools may not automatically know the actions required to achieve overall marketing goals.
They need time to learn more about your organisational goals, customer preferences and trends, and require timely quality data. If they aren’t trained with clean, accurate and representative data, these tools will make less optimal decisions, which may reduce the value of the tool and your output. Only with the right training can you expect AI to bring the expected results.
AI poses a lot of challenges, especially when it comes to data. The use of AI in marketing raises ethical concerns, especially for potential biases in algorithms, and discriminatory or unfair treatment of certain customer groups, the ethical implications of automated decision-making.
The collection and use of customer data by AI-powered systems also raise privacy concerns. End-users today are aware of companies using their data, and regulatory authorities support them. Marketing teams need to ensure that they comply with the GDPR regulations and that they use consumer data ethically to avoid any breaches that can land organisations in trouble.
This compliance can be a challenge with AI. As advertisers, it’s important to understand this challenge and prioritise ethical considerations, ensuring compliance with privacy regulations when implementing AI in marketing initiatives.
Creativity and Human Expertise:
AI can automate routine tasks and provide data-driven insights, on its own but there’s still a long way to go before it can replace human expertise and creativity. They’ll continue to be invaluable in marketing as long as the intuition, emotional intelligence, and creativity of human marketers are irreplaceable.
Businesses and advertisers both need to strike the right balance between AI and human involvement, to leverage the strengths of both and achieve optimal results for the growth of brands.
Costs and Other Implementation Challenges:
The implementation of AI in marketing can be costly, as it requires big investments in technology infrastructure, data storage, and also skilled talent. Hence, small and medium-sized businesses may face financial constraints and resource limitations, in the path of adopting and implementing AI in their marketing efforts.
It is pivotal for businesses to carefully take these costs and benefits of AI in marketing into consideration, before planning a feasible implementation strategy.
Despite its pros and cons, Artificial Intelligence has left its mark and is here for the long run. And this is a fact we can’t turn our backs to. So let’s embrace this partnership, and leverage the strengths of AI to leave a lasting impression on the modern world.
At 3 Dots Design, we have learnt to strike the perfect balance between AI-powered tech and human expertise, to bring forward a magical marketing experience for your brand. To know more about us and what we do, visit https://www.3dotsdesign.in/ or reach out to us on firstname.lastname@example.org