We often struggle to write long form content like blogs. So, if you are writing a blog for the first time or the 100th time, these tips will definitely help you ace your blog writing game.
Here are five ways to write the best blog of your lives.
- Write it clearly
It is vital to convey the intent of the blog in a clear manner. The writing must show a unique perspective on the chosen topic. Despite the prevalence of innumerable opinions that others may have shared on the same subject, your original voice should reflect in the content. This will definitely engage people on a deeper level with the written content. You can even put pen to paper to jot down a flow of your ideas and how you wish to structure it. This will make blog writing a cake walk.
Once you choose a topic of your interest, thorough research is important. This includes extensive reading online or going back to a well-written paperback. Getting your facts checked, citing the correct sources, verifying the originality of your work to avoid plagiarism, must be ensured at all times.
- Define your target audience
Great, you have gained clarity on what to write. You have also figured out how to write it well but did you think of the ones who will be reading it? If we wish to write a blog on experiences of menstrual disorders, we must write according to the people who will read it. For instance, women, men or adolescent girls.
The writing must not be jargon heavy, must incorporate inclusive terminologies, be verified by medical practitioners and cater to the characteristics of the target audience. This will encourage people to take actionable steps,
- Skip jargons
Avoid using purple prose in your blog content. Wondering what that is? It means expressing our content in flowery and fancy jargons. It is important to consider the demographics of our target audience. We must write in a creative yet simple manner for people to easily comprehend what we are saying. When we use complicated words, it often discourages people from reading further.
A concise, crisp and crystal-clear communication is what keeps the reader’s interest and attention intact. So, when you sit to type out your blog and it feels like a jargon would do the work, think of an easier word to replace it. However, if truly required, you can use jargon that facilitates a better grasp of what is written. Also, do not forget to write compelling headlines that piques some interest.
- Space your content properly
In today’s world of dwindling attention spans, it is challenging to keep the reader’s interest intact. So, long paragraphs and poorly spaced content will definitely irritate the reader and discourage them. The sentences across the blog should be short and sweet. Write short sentences and shorter paragraphs.
Most readers tend to skim through blogs. Hence, it will also help to assign bullet points, numbers or letters to space out content. This gets the message conveyed in the simplest way. These pointers can start with ‘creative verbs’ (like the headers of this blog) that engage the reader till the very end of the blog.
Convey through pictures instead of words to avoid lengthy content. You can replace high-resolution photos that add relevancy and value to the content.
- Proof it to perfection
Once you sit to write a blog, you do not wish anything to interfere with your train of thoughts. Go on, write the entire blog, make it concise, space the content properly and conclude it on a creative note. The next step is to wear the editor’s hat and make changes in the blog as required. Check for grammatical errors, spacing in sentences, punctuation marks, the facts, citations, spellings. This is not where the task of editing ends, you must see the written piece as a whole. You can also get someone else’s help. This definitely helps bring out the mistakes you may have ignored.
If you feel content with your content, go ahead and post it with an awesome headline. Remember to keep writing. It is your voice, own it and express it as creatively and as originally as you can.At 3 Dots Design, we help your brand find its authentic space by providing comprehensive and creative solutions in Pune and Hyderabad. We aim to build long term strategies for continuous creative communication.