Every December, a handful of topics dominate the conversations of every agency discussion. No doubt, December is all about reflections, while January is all about resolutions. ‘Tis is the season to reflect on what was—and wasn’t—on the top of our charts for this past year.
AI was this year’s buzzword. Between Barbenheimer, World Cup and Jamaal Jamaaloo, there was no hotter topic than generative AI in digital marketing.
Business leaders, marketers and creators are all learning the ropes of using technology to improve content creation and enhance creative effectiveness, in the AI-gnited era of creativity. Pushing it aside, here are some takeaways and insights on our journey in 2023.
- Reels are here to stay
Short, snappy and entertaining videos are among the marketing trends which swiftly grab people’s attention, resulting in engagement, which can mean effective lead generation campaigns and decent sales. Attention of your potential customer is golden, and shows that your campaign was effective in holding the consumer’s interest.
This proved right again, when we changed our vision for a leading developer in Wakad. Reeling in the magic of videos was effective in bringing down the CPL by almost 75%.
- Target deliberately
The mantra in any advertising and marketing agency is to be deliberate in your targeting and know your audience. Outreach just for the mere sake of outreach is a waste of time, especially for paid campaigns.
The key is to address each of your audiences in a way that appeals to them, while maintaining an authentic voice that is true to your brand. We put this into practice, especially for the Hyderabad market where our client competes with multiple other developers in the same segment. The competition makes it difficult to bring down CPL for Hyderabad as compared to Pune for both paid campaigns and Google ads.
Shifting our focus to a smaller market location and changing the digital campaigns every two months helped us gain more quality leads in this scenario.
- Answer the two W’s
What sets the most successful campaigns and brands apart is their ability to answer “what” and “why” at the start. When brands provide the answers to the audience’s questions in the first few seconds. they tap into the real magic of marketing, reap improved bottom lines, increased brand awareness and higher levels of sales.
We replicated this for our Second Income Campaign, and the campaign ended up being marked as a “high performance” campaign on Meta, which is a rare occurrence for the platform. Being authentic ensured the campaign received a good number of quality leads and saw a successful run for months.
Final Thoughts
Although every audience and product is different, the lessons we learnt and implemented can help everyone in the industry. These learnings and insights from the year bygone focus across verticals, and will elevate strategies, services, and businesses.
Looking back at all that we accomplished this year, brings us immense joy and pride. At 3 Dots Design, our creative acumen helps build strong brand reputation and stronger relations with our clients. To grow and help grow is our mantra. To know more about our brand and work, visit https://www.3dotsdesign.in/