How can storytelling be a limited edition? Storytelling, to some, might feel like a never-ending daily soap where it can take weeks for a Bahu to fall from stairs and the Saas (rather, the Video Editor) would enjoy all sorts of video effects. Well, that’s not the kind of storytelling that works in advertising. In […]
When we talk about characters, our minds open up to so many connotations. It can be about a person’s character, it can be about a role that an actor is playing in a movie or a person in a storybook. This used to be a common scenario in the earlier days. But, today, the whole […]
If you are in the business of digital marketing and branding, or digital advertising, there are chances that you have come across the term – “Influencer Marketing” or Influencers, or Micro-Influencers. No! They are not superspreaders of Influenza. But, they are indeed superspreaders of information about a particular product or a service or a brand. […]
Roughly a couple of decades ago, Orkut was the only way for young adults to get rid of the mundane. They used to spend almost 50 to 60 bucks at the cyber café to just sit there and make new friends. That was a new kind of socializing that generation had witnessed. Nostalgia hit differently. […]
The fate of social media has always been hanging in the balance and at the mercy of the statesmen and godmen in this country. Well, the businessmen always find a way out and they’ve been doing it since the farcical apocalypse was predicted in 2012. We got a glimpse of that apocalypse last year when […]
Stay home. Stay safe… this phrase must have become a cliché already, but it is still the most effective way to tell people to take care of themselves. COVID-19 might have caused maximum boredom to all and people are finding new ways to step out – new creative ways; new potentially dangerous ways too. In […]
COVID-19 has given rise to many business avenues which were almost non-existent in the pre-pandemic era. Be it for sanitizers, masks, PPE kits and whatnots in the realm of health and safety. Advertising has brought these products into the limelight and how! Brands are wary of advertising these days. Well, no thanks to COVID-19; we […]
We might have read a hundred books on love stories and watched, maybe a thousand movies on romance, yet, every single time, the message of “I love you” has been conveyed in roughly a million ways. That’s the “Art of Communication.” The HEART of the matter Be it in novels, movies, or advertising, storytelling is […]
Why is it always called an ‘Art of doing something’ and not the ‘Copy of doing it’? If you are good at something, they say, you have got something down to fine art, and not, you got a copy for it. Why is that so? If you are an avid follower of Mad Men or […]
Have you ever bought music cassettes and CDs of 100 Pipers or club soda of Tuborg or paid big bucks for the Kingfisher Calendar? We all know very well that those were not the products these brands were actually selling, right? That’s precisely what Surrogate Advertising does. In The Name of Surrogate Advertising To define […]