Agency Life Archives - Page 3 of 9 - 3 Dots Design Pvt. Ltd.

Dancing in the rain, playing in the puddle, getting ourselves dirty, taking a bath and finding piping hot pakodas waiting for us at the dining table is something that makes each one of us nostalgic. The power of such nostalgic moments is what drives the storytelling of brands these days. Rather, nostalgia seems like the […]

0 Shares

As unrelated as it sounds, this topic is completely related to the advertising industry and completely relevant too. ‘Climate Change’ seems like a topic meant only at G20 Summits but there’s something really alarming that the advertising industry has to focus on while we are talking about such a serious topic. So, what is it […]

0 Shares

You might already be aware of the new smart fitness brand in the market because of the mistakes it made in its ad. Yes! We are talking about Fire Boltt ‘Wearable Watch’ brand. The brand had some mixed reactions in social media, but overall, apart from the mistakes it committed in the ad, it did […]

0 Shares

Imagine you have just begun watching Game of Thrones (popularly abbreviated as GoT)! You are in awe of the characterization, the visualization, the gore and all that made a book into a global phenomenon. Cut to, a few seasons later, you are watching the finale and all the momentum it built, all the characters that […]

0 Shares

If you’re a movie buff and you’ve seen some good ol’ classics like Goodwill Hunting, A Beautiful Mind, Rain Man, Forrest Gump, and some Indian versions such as My Name is Khan, Barfi, you’ll surely get a clue of what we are talking here. It is indeed about neurodiversity and cultural inclusiveness in our society. […]

0 Shares

There was a time when “Influencer Marketing” was the newest trend and everyone in the industry was on metaphorical steroids to become one. They were valued more than celebrities and some of them even shot to fame from rags to riches by simply endorsing a brand on their popular social media handles. This certainly didn’t […]

0 Shares

We have seen unicorn startups like Paytm, Zomato, CRED, Dream 11 and many more making headlines every other day. That’s how they became unicorns in the first place. These unicorns also tend to plummet at the same speed at which they ascended to the top spot. That’s the reason they always tend to be an […]

0 Shares

It all felt so romantic when Stephen Patrick David Gately, the co-lead singer of Boyzone sang… “It’s only words, and words are all I have, to take your heart away!” Words are indeed powerful. Craft them with passion, it becomes poetry. Wield them with hatred, they become weapons of mass destruction. The art of advertising […]

0 Shares

The moment we talk about luxury brands, everything European (French & Italian, mostly) comes to our minds – Louis Vuitton, Versace, Dolce & Gabbana, Givenchy, Lamborghini, Gucci, Cartier, Swarovski, Hugo Boss… the list can go on and on. Do they even need to advertise their brands? Well, definitely not like how we do for other […]

0 Shares

We’re back again, walking on the thin ice of ‘language’ across our nation. No! We’re not here to debate what our national language should be. Instead, we’re here, to promote multilingual marketing and how important it is in a nation that speaks diverse languages with rich histories of their own. Every language is indeed important […]

0 Shares

Tag: Agency Life

How far can brands rely on nostalgia?

Advertising to address the Clarion Call on Climate Change?

How deliberate mistakes make the right noise!

How can bad writing make a pop culture fade out of trend?

Neurodiversity in Advertising: Is that a need or a demand?

Taxing Influencers: A wise choice?

What do we know about “Cockroach Startups”?

Sensory Advertising: Sensibility vs. Sensationalism

Luxury Marketing: The affluent side of Indian buying behaviour!

Multilingual Creativity: Secret of successful marketing campaigns!