Digital Marketing Archives - Page 6 of 14 - 3 Dots Design Pvt. Ltd.

The environment has taken on an “Activism” route and anyone who is in favour of the environment has been labelled as an “Activist”. Well, if that’s the need of the hour, so be it! Recently, we’ve seen quite a lot of people have chosen not to enter the socio-political drama even by talking about these […]

0 Shares

In one of our previous articles, we had spoken about how sensitivity and sensationalism in advertising draw a fine line between each other and how using the five senses is a whole new ball game. In another article, we even spoke in length about one particular sense – sound, and how important role it plays […]

0 Shares

As much as we despise it, there are times when we feel like not opening YouTube just because we are pointlessly forced to take up YouTube Premium. We hardly remember the last time when we saw a long-format video on YouTube without an ad popping up in between. Today, videos are the way to engage […]

0 Shares

It’s a fact that big ideas win regardless of where they come from, and Cannes has constantly been a thriving example of this very truth. Well, there are a few ideas that are bought, but let’s not get into the ethicality of it as of now. The discussion in this article is restricted to the […]

0 Shares

It’s not an everyday affair that you are posed with questions like these! Sometimes, you randomly start humming a tune in your mind while stuck in traffic, reading a magazine (which people rarely do these days) surfing through your smartphone for memes or even while peeing. That’s because of something the advertising fraternity calls “Sonic Branding”. The […]

0 Shares

A lot has been said and done on meme marketing, digital marketing, influencer marketing and so on. The objective of every type of marketing has always been either boosting brand awareness or sales. How often does “Viral Marketing” do that? And, does it even work in the first place? Do we have to make our […]

0 Shares

Quick Disclaimer: This has got nothing to do with either the moon or moonlight! Instead, it’s got everything to do with what one does when the moon is out! There has been a lot of noise lately regarding the ethicality of whether or not an employee can take up a second job while still working […]

0 Shares

Times are changing fast and how! From a tech-savvy generation that evolved from sending emails once or twice a week from Outlook, to 100 SMS per day, to getting frustrated because of the EDGE, to surviving the 2G & 3G scams, 4G seems to have reached saturation point now. Advertising will soon give all the […]

0 Shares

There was a time when memes were a sensation and the whole world was hooked on them. Everyone was creating one with the silly ‘Bitch Please’ face, the Sean Bean’s LOTR ‘One doesn’t simply…’ meme, and all the others that were like blockbuster hits in their own dimension. Today, they are more than just memes. […]

0 Shares

A lot has been brewing in the international markets about how Indian brands are stirring up a storm. ‘Made in India’ is viewed through a completely different looking glass and that’s something that makes all Indians abroad, feel proud. There’s this least capitalist angle to it, but one thing’s for sure – Jingoism has hit […]

0 Shares

Tag: Digital Marketing

Are consumers growing less environmentally friendly?

Brands that Sense the Essence of Marketing!

Outstream Video leads the way forward in the Digital Realm?

International vs. Independent Agencies: Who’d win the battle!

Can you hear these brands? All you need to know about Audio Logos!

Does Viral Marketing Work?

The Dark & Bright Side of Moonlighting!

5G Enters the Ad Battleground

Who said Meme Marketing doesn’t need brains?

Desi brands & their flashy jingoism abroad!