Think of a cold drink. Did a specific bottle with a distinct red label come to your mind? Now about instant noodles. Did you see a bright-yellow packet promising a 2 minute delight?
In a world where overconsumption is fueling us with a plethora of options, why do we tend to remember only a handful of products?
The answer lies in an invisible thread that weaves together all aspects of a company’s digital presence – right from website design to social media campaigns.
It is the first and the most important step of digital marketing – branding. It is the process of creating a distinct identity of a product in order to stand out from others while proving your brand’s value to the customers.
Branding not only helps you stand out in the crowded market, it also increases customer engagement and helps build trust among the target audience.
Create a unique identity
Branding in digital marketing helps unlock potential customers. This is because through your unique designs, patent colour schemes and compelling jingles and taglines, your customers remember your brand and hence increase sales conversions.
With the right tools and a good understanding of the target market, you can optimise your sales through branding by creating a distinct identity for your product.
Design mindfully
Increased and repetitive visibility isn’t enough – it has to be appealing to the eyes. A good design is the one that has its dupes being sold in the market.
A unique design with complementing colour palettes that emit your brand’s vision is essential to create a brand identity.
The design need not always be big and bold. Simple, chic and minimalistic designs work best if designed properly. Take the example of Nike, the popular athleisure brand. With a simple logo, people still recognise it from afar and are keen to buy its products.
Build trust among your audience
Customers are more likely to buy from your brand if they have interacted with it frequently or if they know credible details about it.
Building the brand’s trust among audiences helps bridge the gap between a product and its customers.
People need to trust your brand in order to invest money in it. This can be done by creating a compelling brand story, sharing customer insights on social media and defining your company’s vision and mission. Share content that your audience can resonate with, and win the marketing game. Amul’s topical ads and its narrative about being a completely homegrown brand has worked wonders for its digital marketing.
Engage with customers
The lifeblood of digital branding is customer engagement. An engaged audience means being responsive to your customer base and catering to their needs by providing customer care. This helps in creating customer loyalty towards your brand. Social media networks create a platform to effectively connect with customers and invite participation through two-way communication.
Online polls, questionnaires, give-aways and loyalty programs are how you can increase engagement through digital marketing.
Social Media strategy
Engage with your audience on a personal level through a well formulated social media strategy. Increase your reach, enhance your brand visibility and drive traffic to your website through social media marketing strategies. Take inspiration from social media accounts of Zomato and Swiggy.
Conclusion
Digital branding techniques will continue to evolve with technology. With the right branding strategies, you can find your audience and stand out in the digital crowd.
3 Dots Design, a leading digital marketing agency in Pune, helps in shaping your brand’s visibility, credibility, and most importantly – identity.
In the ever-growing need of digital marketing, with its expertise and resources, 3 Dots Design enables your brand to outshine others. Start your marketing journey with us today.