We might have read a hundred books on love stories and watched, maybe a thousand movies on romance, yet, every single time, the message of “I love you” has been conveyed in roughly a million ways. That’s the “Art of Communication.” The HEART of the matter Be it in novels, movies, or advertising, storytelling is […]
Why is it always called an ‘Art of doing something’ and not the ‘Copy of doing it’? If you are good at something, they say, you have got something down to fine art, and not, you got a copy for it. Why is that so? If you are an avid follower of Mad Men or […]
Have you ever bought music cassettes and CDs of 100 Pipers or club soda of Tuborg or paid big bucks for the Kingfisher Calendar? We all know very well that those were not the products these brands were actually selling, right? That’s precisely what Surrogate Advertising does. In The Name of Surrogate Advertising To define […]
Speaking of Content becoming King in our previous blog, let’s talk about the conversation between a king and a spy that happened during the Civil War in the Marvel Cinematic Universe. It was during the signing of the Sokovia Accords when T’Challa said to Ms. Romanoff – “Neither of us are used to the spotlight”, […]
There was an era that considered the customer to be kings. Customers ruled the market and discounts emerged from their existence (putting it crudely). But then, something happened – metamorphoses in the advertising world. Copywriting blossomed in its fullest glory. The likes of David Ogilvy, Neil French, Prasoon Joshi, Piyush Pandey, happened to this blessed […]
Inspired by the X-Men and Star Wars, we love to write about the sequels of prequels of Non-Fungible Token, or what we named them in our previous article as – New Found Technology. NFT has a very vibrant past. When we say vibrant, there are colours involved. And when we say colours, it all dates […]
Remember the days when we played WWE cards and there was a trump card that defeated all of them? Well, well, well! There’s yet another breakthrough in the digital world that can inspire all aspiring artists to become millionaires. The world has a term for it, we’d simply like to call it New Found Technology. […]
“Creativity without strategy is called art, creativity with strategy is called advertising” – Jef I. Richards Well, if there’s anything that defines what we do in an advertising agency, it is certainly not just one aspect of design. We deal with multiple facets of design thinking. If you’ve been an avid follower of Mad Men, […]
It was the time of the Great Indian Sale, or it was the Big Billion Day and there were so many offers. I HAD TO BUY STUFF! How many of us have surrendered to the greatness (or call it the mastery) of advertising? You cannot remember the last time you resisted such offers, right? Well, […]
Knock, knock! Who’s there? It’s Brand! Brand who? We all know what a brand is by now. Our previous blog did fairly cover the topic of brands and branding in a decent way. This blog would take one step above that and speak about brand or product placements in movies and TV shows. So, why […]