If you are in the business of digital marketing and branding, or digital advertising, there are chances that you have come across the term – “Influencer Marketing” or Influencers, or Micro-Influencers. No! They are not superspreaders of Influenza. But, they are indeed superspreaders of information about a particular product or a service or a brand. […]
The fate of social media has always been hanging in the balance and at the mercy of the statesmen and godmen in this country. Well, the businessmen always find a way out and they’ve been doing it since the farcical apocalypse was predicted in 2012. We got a glimpse of that apocalypse last year when […]
Stay home. Stay safe… this phrase must have become a cliché already, but it is still the most effective way to tell people to take care of themselves. COVID-19 might have caused maximum boredom to all and people are finding new ways to step out – new creative ways; new potentially dangerous ways too. In […]
COVID-19 has given rise to many business avenues which were almost non-existent in the pre-pandemic era. Be it for sanitizers, masks, PPE kits and whatnots in the realm of health and safety. Advertising has brought these products into the limelight and how! Brands are wary of advertising these days. Well, no thanks to COVID-19; we […]
We might have read a hundred books on love stories and watched, maybe a thousand movies on romance, yet, every single time, the message of “I love you” has been conveyed in roughly a million ways. That’s the “Art of Communication.” The HEART of the matter Be it in novels, movies, or advertising, storytelling is […]
Why is it always called an ‘Art of doing something’ and not the ‘Copy of doing it’? If you are good at something, they say, you have got something down to fine art, and not, you got a copy for it. Why is that so? If you are an avid follower of Mad Men or […]
Have you ever bought music cassettes and CDs of 100 Pipers or club soda of Tuborg or paid big bucks for the Kingfisher Calendar? We all know very well that those were not the products these brands were actually selling, right? That’s precisely what Surrogate Advertising does. In The Name of Surrogate Advertising To define […]
Speaking of Content becoming King in our previous blog, let’s talk about the conversation between a king and a spy that happened during the Civil War in the Marvel Cinematic Universe. It was during the signing of the Sokovia Accords when T’Challa said to Ms. Romanoff – “Neither of us are used to the spotlight”, […]
Inspired by the X-Men and Star Wars, we love to write about the sequels of prequels of Non-Fungible Token, or what we named them in our previous article as – New Found Technology. NFT has a very vibrant past. When we say vibrant, there are colours involved. And when we say colours, it all dates […]
Remember the days when we played WWE cards and there was a trump card that defeated all of them? Well, well, well! There’s yet another breakthrough in the digital world that can inspire all aspiring artists to become millionaires. The world has a term for it, we’d simply like to call it New Found Technology. […]