Category: Hot Trends

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by 3dots-blog November 24, 2022

“Dormammu, I’ve come to bargain” must probably be one of the greatest lines ever in the MCU that the marketing & advertising fraternity would love to use over and over again. However, the advertising multiverse seems to have been using the “Darkhold” more than ever, casting some dark spells, taking shortcuts to fame or rather […]

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by 3dots-blog November 17, 2022

Time and time again, we have seen the world thrive on big ideas. Be it in the political realm or in the corporate world, big ideas have changed the way we perceive things. Lately, we have noticed that big ideas are shrinking and people no longer accept big ideas as a norm. Consumers are challenging […]

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by 3dots-blog November 10, 2022

The environment has taken on an “Activism” route and anyone who is in favour of the environment has been labelled as an “Activist”. Well, if that’s the need of the hour, so be it! Recently, we’ve seen quite a lot of people have chosen not to enter the socio-political drama even by talking about these […]

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by 3dots-blog November 3, 2022

In one of our previous articles, we had spoken about how sensitivity and sensationalism in advertising draw a fine line between each other and how using the five senses is a whole new ball game. In another article, we even spoke in length about one particular sense – sound, and how important role it plays […]

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by 3dots-blog October 21, 2022

As much as we despise it, there are times when we feel like not opening YouTube just because we are pointlessly forced to take up YouTube Premium. We hardly remember the last time when we saw a long-format video on YouTube without an ad popping up in between. Today, videos are the way to engage […]

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by 3dots-blog October 20, 2022

It’s a fact that big ideas win regardless of where they come from, and Cannes has constantly been a thriving example of this very truth. Well, there are a few ideas that are bought, but let’s not get into the ethicality of it as of now. The discussion in this article is restricted to the […]

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by 3dots-blog October 13, 2022

It’s not an everyday affair that you are posed with questions like these! Sometimes, you randomly start humming a tune in your mind while stuck in traffic, reading a magazine (which people rarely do these days) surfing through your smartphone for memes or even while peeing. That’s because of something the advertising fraternity calls “Sonic Branding”. The […]

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by 3dots-blog October 6, 2022

A lot has been said and done on meme marketing, digital marketing, influencer marketing and so on. The objective of every type of marketing has always been either boosting brand awareness or sales. How often does “Viral Marketing” do that? And, does it even work in the first place? Do we have to make our […]

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by 3dots-blog September 29, 2022

Today’s social media world thrives on the fuel of likes, comments, shares and reposts. The major chunk of digital marketing depends on how much engagement the website or brand is generating. Everything revolves around consumers, sometimes in an intrusive manner. All this is in order to stay relevant and alive in the market. Well, speaking […]

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by 3dots-blog September 22, 2022

Quick Disclaimer: This has got nothing to do with either the moon or moonlight! Instead, it’s got everything to do with what one does when the moon is out! There has been a lot of noise lately regarding the ethicality of whether or not an employee can take up a second job while still working […]

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Category: Hot Trends

Dark patterns in the advertising multiverse!

Big Ideas shrinking and fading out?

Are consumers growing less environmentally friendly?

Brands that Sense the Essence of Marketing!

Outstream Video leads the way forward in the Digital Realm?

International vs. Independent Agencies: Who’d win the battle!

Can you hear these brands? All you need to know about Audio Logos!

Does Viral Marketing Work?

Organic vs. Paid: How much of our audience is real?

The Dark & Bright Side of Moonlighting!