Keeping up with social media’s algorithm is like hitting a moving target. You think you’ve got it figured out, and bam! There’s a new update and everything changes again. But that doesn’t stop brands from trying to make their content go viral on social media or maximise customer engagement.
Why? Because this is where the party’s at!
3.78 billion people worldwide are on social media-that’s like, almost every second person on Earth. Joining the social media party allows you to connect with your target audience on a large scale-be it through engaging stories or trending reels.
Read on as we spill the tea and break down the basics of the changing algorithm to make it work for you.
- Show off your fab personality
Remember how some time back everyone in office focused on making fun reels? Social media lets you show off your brand’s quirky, human side. Funny BTS, trending reels were all in heavy focus on reels in previous years. However, things are about to change. Adam Mosseri, the bossman himself, mentioned on an IG Live that the Instagram algorithm is shifting to give more weight to other types of content, such as stories and regular posts.
What this means is that you can go back to letting your designers bask in the limelight and show off your brand in a new light. Also, let’s be honest, making reels is quite a task, and our feeds are becoming a bit too saturated with similar content.
- Be the Talk of the Town
Speaking of repetitive content, Instagram’s CEO Adam Mosseri himself mentioned that the platform values original content over reposted or re-shared content. Which means it’s time to go back to brainstorming new post ideas and being as creative as possible for organic social media content to shine.
Also, let’s not forget that social media is the megaphone for word-of-mouth marketing. If your fans (followers) like what you do, and talk about it (share), you’ve got your ‘it’ moment of glory.
- Get your brand on fleek
From eye-catching visuals to killer content, social media lets you glam up your brand and steal the spotlight! But there’s a catch. Duplicated content, that carries word marks, watermarks from video editing platforms. or other platform logos will be ranked lower. Mosseri however did mention that videos created outside of the Instagram app that don’t have a word mark are not affected.
So make sure you remove all word marks before cross-posting a Reel on your page.
- Reach your customers’ DMs
Social media gives brands the ultimate VIP access pass to their customers’ via DMs. It’s a great way to interact and be there for your customers when they need you. Answer questions, solve their queries and share your appreciation!
Instagram algorithm looks at how much you engage with a particular account, and is likely to push your content towards them and their followers. So send likes, share stories, host giveaways, or create ultra-shareable posts. Do whatever helps you encourage your audience to engage with your content.
There you have it, Dotty darlings! Social media isn’t just a party – it’s the VIP section where your brand can shine, connect, and slay the digital runway! But, here’s a spoiler— the recent Instagram algorithm changes won’t be the last change made on this platform. In fact, there will be many more with every update and the general public won’t even know about most of them. And the truth is, it’s hard for businesses to get by on social media, and reach brands organically. That’s where our expertise steps in.
At 3 Dots Digital, we can help you to not just reach the right consumers, but do so that your content cuts through the social media algorithm and helps your brand shine. Contact us today to get started.