Social Media Archives - Page 3 of 9 - 3 Dots Design Pvt. Ltd.

Remember when Airtel, India’s first private cellular network launched its ad? The brand tune by AR Rahman was everywhere. On our TV sets, radios, as our ringtones, and even as the reverse gear signal for trucks and cars. This iconic tune made Airtel a household brand. The same was the case with Titan’s ad featuring […]

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If there’s anything that is challenging enough for today’s marketers is talking to Gen Z and making them listen to the story that the brands want to tell. This generation is may seem like the coolest ones on the block, but when it comes to making serious decisions, they are also one of the most […]

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“Behind this mask, there is more than just flesh. Beneath this mask there is an idea… and ideas are bulletproof.” V for Vendetta was a book (later translated into a movie) way ahead of its time. It showed the real power of an idea and how it has no face. One person’s idea can become […]

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“Dormammu, I’ve come to bargain” must probably be one of the greatest lines ever in the MCU that the marketing & advertising fraternity would love to use over and over again. However, the advertising multiverse seems to have been using the “Darkhold” more than ever, casting some dark spells, taking shortcuts to fame or rather […]

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Time and time again, we have seen the world thrive on big ideas. Be it in the political realm or in the corporate world, big ideas have changed the way we perceive things. Lately, we have noticed that big ideas are shrinking and people no longer accept big ideas as a norm. Consumers are challenging […]

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The environment has taken on an “Activism” route and anyone who is in favour of the environment has been labelled as an “Activist”. Well, if that’s the need of the hour, so be it! Recently, we’ve seen quite a lot of people have chosen not to enter the socio-political drama even by talking about these […]

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In one of our previous articles, we had spoken about how sensitivity and sensationalism in advertising draw a fine line between each other and how using the five senses is a whole new ball game. In another article, we even spoke in length about one particular sense – sound, and how important role it plays […]

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It’s not an everyday affair that you are posed with questions like these! Sometimes, you randomly start humming a tune in your mind while stuck in traffic, reading a magazine (which people rarely do these days) surfing through your smartphone for memes or even while peeing. That’s because of something the advertising fraternity calls “Sonic Branding”. The […]

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A lot has been said and done on meme marketing, digital marketing, influencer marketing and so on. The objective of every type of marketing has always been either boosting brand awareness or sales. How often does “Viral Marketing” do that? And, does it even work in the first place? Do we have to make our […]

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Today’s social media world thrives on the fuel of likes, comments, shares and reposts. The major chunk of digital marketing depends on how much engagement the website or brand is generating. Everything revolves around consumers, sometimes in an intrusive manner. All this is in order to stay relevant and alive in the market. Well, speaking […]

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Tag: Social Media

DOTTY DISSECTS THE DECLINE (PART 3) Have tunes lost their touch?

How can Gen Z uplift the Brand Reputation?

Who owns the idea? Brand or the Agency?

Dark patterns in the advertising multiverse!

Big Ideas shrinking and fading out?

Are consumers growing less environmentally friendly?

Brands that Sense the Essence of Marketing!

Can you hear these brands? All you need to know about Audio Logos!

Does Viral Marketing Work?

Organic vs. Paid: How much of our audience is real?