Advertising lessons to learn from the Bournvita Fiasco!
The recent row between Mondelez India Foods and a food influencer- regarding the health benefits of Bournvita has caught the eye of the advertising industry and consumers alike. The minute-long reel, which raises questions about the health benefits of Bournvita, had amassed almost 12 million views. Revant Himatsingka (Foodpharmer), the influencer who made the video […]