In the ever-evolving world of digital marketing, staying ahead of social media trends is no longer optional—it’s essential. With billions of users engaging across platforms daily, social media continues to shape how brands connect, engage, and convert. Whether you’re a seasoned marketer or just getting started, these top 10 social media statistics for 2025 will give you the insights needed to sharpen your strategy, reach your audience effectively, and drive real results.
- 4.95 Billion People Use Social Media
That’s over 60% of the global population and the number continues to grow steadily year-on-year. With rapidly developing technology and smartphones reaching even the most remote corners of the world, marketers can no longer afford to ignore the reach of social media. It is how most people consume content, advertisements and even news. Therefore, irrespective of the product, every brand should have a strong presence on at least one strong social platform.
- People Spend an Average of 2 Hours and 28 Minutes Daily on Social Media
Platforms like TikTok, Instagram, Facebook, and YouTube lead the daily engagement time. While social media usage has increased in older audiences, Gen Z and Millennials spend even more time, often over 3 hours per day, on one or more of these platforms. This requires marketers to tailor content for the platforms so that they may help them with longer engagement and consistency.
- Facebook Remains the Most Used Social Platform
With over 3 billion monthly active users, Facebook still dominates. Despite its ageing demographic, it’s crucial for advertising and community-building. Since its audience still has a substantial disposable income and purchasing power, Facebook is still a platform that cannot be ignored. It is great for targeting older audiences, running marketplace ads, and building local communities.
- Instagram is the Top Platform for Brand Engagement
Brands see the highest interaction rates on Instagram, especially through stories and reels. It is very telling that 90% of Instagram users follow at least one business account. Needless to say, if you want your brand to be visible in the market, especially to a younger audience, it needs to be visible on Instagram. The kind of content one uses on Instagram is also just as important: strong visuals and short-form video content are key here.
- TikTok Has the Highest Growth Rate
Although its usage is banned in India, TikTok has surpassed 1.8 billion users globally. In the global context, it is especially popular among Gen Z, and 61% of users say they’ve purchased something after seeing it on TikTok. If you want to grow your brand internationally, it might be a good idea to explore what Tik Tok has to offer considering it is ideal for influencer marketing and virality-focussed content.
- YouTube is the Second-Most Visited Website Globally
With over 2.7 billion logged-in monthly users it is also the second-largest search engine after Google. It is no secret that people crave value on social media. That is what makes YouTube the go-to platform for Long-form content, tutorials, and reviews. These videos perform exceptionally well and also help bring in revenue not just through content, but also through well-made and interesting ads.
- LinkedIn Drives More B2B Leads Than Any Other Social Platform
It makes sense that 80% of B2B leads come from LinkedIn considering it is used by over 950 million professionals worldwide. LinkedIn has become more than just a site for finding jobs and networking with people from different industries. Today, it is the perfect platform for high-value content, lead magnets, and professional branding.
- At least 76% of Users Have Bought a Product Seen on Social Media
This should not come as a surprise as we have all either bought something or know someone who has bought something that has gone viral on social media. That is because visual discovery and social proof heavily influence purchasing. Instagram, Pinterest, and TikTok are leading platforms globally for social commerce. To ensure that your brand makes the most of this virality culture, invest in shoppable posts, influencer collaborations, and user-generated content.
- 91% of Marketers Use Social Media for Brand Awareness
In addition to brand awareness, the key objectives of using social media include engagement (77%), lead generation (61%), and customer service (47%). The democratisation of marketing through social media has ensured that brands that use a multi-objective strategy get better long-term ROI than those that don’t.
- Video Content Gets the Highest Engagement
Videos generate 12x more shares than text and image posts combined. Live video and stories/reels are especially powerful. You might have noticed brands leaning towards shareable content instead of just posts that hard sell their products. To get the maximum possible reach out of the content that you create for your brand, prioritise short-form videos, behind-the-scenes content, and interactive lives.
As the social landscape continues to shift, embracing data-driven insights and staying attuned to emerging trends like AI adoption in social media will set brands apart in an increasingly competitive and cluttered space. Whether you’re looking to refine your strategy or explore new platforms, partnering with the right experts makes all the difference. If you’re seeking a forward-thinking digital marketing agency in Pune, 3 Dots Design blends creativity with strategic precision to help brands thrive across every social touchpoint.